Last Thursday, Big Mobile officially kicked off its Creative Impact venture, which aims to better create mobile products and capabilities that zone in on advertisers and ensure better quality experiences.
The Launch Event was held at Play Bar in Sydney, with Big Mobile Group CEO Graham Christie joining a flurry of other guests to celebrate.
‘Creative Impact’ sees the company align three key areas. The formation of Big Mobile Studios sees the establishment of UX and Design teams applying creative principles curated from over 3000 mobile HTML5 rich media campaigns.
Secondly, the company has produced a new suite of rich media ad products they focus purely on blending brand engagement with high viewability and brand safety. The company has also ensured these capabilities are given scale through its Publisher Certification Program, which is powered by ad tech partner Sizmek.
“In 2015, much was said about ineffective advertising, banner blindness, and ad-blocking,” Christie said.
“Essentially, both industry and end-users need fewer but better ads that communicate well. We’ve done the hard work to deliver this, and at scale.”
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]