Last Thursday, Big Mobile officially kicked off its Creative Impact venture, which aims to better create mobile products and capabilities that zone in on advertisers and ensure better quality experiences.
The Launch Event was held at Play Bar in Sydney, with Big Mobile Group CEO Graham Christie joining a flurry of other guests to celebrate.
‘Creative Impact’ sees the company align three key areas. The formation of Big Mobile Studios sees the establishment of UX and Design teams applying creative principles curated from over 3000 mobile HTML5 rich media campaigns.
Secondly, the company has produced a new suite of rich media ad products they focus purely on blending brand engagement with high viewability and brand safety. The company has also ensured these capabilities are given scale through its Publisher Certification Program, which is powered by ad tech partner Sizmek.
“In 2015, much was said about ineffective advertising, banner blindness, and ad-blocking,” Christie said.