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Reading: The Big Four Banks and the Data Revolution
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B&T > Marketing > The Big Four Banks and the Data Revolution
Marketing

The Big Four Banks and the Data Revolution

Staff Writers
Published on: 20th October 2014 at 9:11 AM
Staff Writers
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Nine’s Financial Review Sunday turned its eye to data in the banking sector yesterday.

The clip from the show below looks at how technology is the new battleground for the big four banks and how investing in data is giving some in the sector a lucrative edge. AFR reporter Jemima Whyte looks at how the banking sector is adapting to new technology to drive growth and profits for customers.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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