Calvin Klien has recruited an all-star cast of musicians and models to front its 2016 spring campaign #mycalvins.
The campaign, which was launched this morning with a tweet from Justin Bieber, features Kendrick Lamar, FKA twigs, Abbey Lee, Fetty Wap, Sung Jin, Saskia De Brauw, Adwoa Aboah, Joey Bada$$, Klara Kristin, and Princess Nokia.
The majority of the ambassadors posted their individual ads on their social media pages. The campaign was photographed by Tyrone Lebon.
I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign pic.twitter.com/qe8MvgHATZ
— Justin Bieber (@justinbieber) January 26, 2016
i excel in #mycalvins. here’s a first look at the new spring 2016 @calvinklein campaign, shot by tyrone lebon pic.twitter.com/d1QhG1aFIY
— FKA twigs (@FKAtwigs) January 26, 2016
I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign… What do you do in yours? pic.twitter.com/QXVkdx9ylP
— Kendall Jenner (@KendallJenner) January 26, 2016
I make money in #mycalvins. The S16 @calvinklein ad campaign, shot by Tyrone Lebon. pic.twitter.com/4MWPqI0scA
— FettyWap1738 (@fettywap) January 26, 2016
I pledge in #mycalvins. Introducing the S16 @calvinklein ad campaign, shot by Tyrone Lebon. How do you rock yours? pic.twitter.com/1VitTwaeaF
— BADMON (@joeyBADASS) January 26, 2016
I reflect in #mycalvins @calvinklein
A photo posted by Kendrick Lamar (@kendricklamar) on
I am simply in #mycalvins Shot by Tyrone Lebon for @calvinklein Spring 16. @dnamodels
A photo posted by @saskiadebrauw on
