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Reading: Bic Dealt Some Serious Blows After Posting “Sexist” Ad To Celebrate Women’s Day
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B&T > Advertising > Bic Dealt Some Serious Blows After Posting “Sexist” Ad To Celebrate Women’s Day
AdvertisingFeatured

Bic Dealt Some Serious Blows After Posting “Sexist” Ad To Celebrate Women’s Day

Emma Mackenzie
Published on: 12th August 2015 at 8:54 AM
Emma Mackenzie
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2 Min Read
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Pen company Bic is in the midst of a social media hurricane after posting an ad to its Facebook page telling women to “look like a woman, think like a man”.

The ad from the South African arm of the brand was intended to celebrate Women’s Day in South Africa, but boy, did that backfire.

The post featured an image of a woman with her arms crossed with the words: “Look like a girl, act like a lady, think like a man, work like a boss!”

The post has been deleted from Facebook, however Twitter user Rupert Myers took a screenshot to share with the world.

Enjoy the free publicity, Bic. pic.twitter.com/mexxJVLKOF

— Rupert Myers (@RupertMyers) August 11, 2015


Bic has taken to Facebook to issue an apology.

Screen Shot 2015-08-12 at 8.41.54 AM

In other sexist news this morning, Target in the US has come under fire for T-shirts with the words ‘bride’, ‘Mrs’ and ‘trophy’ emblazoned upon the front.

The retail store has been accused of sexism and perpetuating rape culture, with a change.org petition already created to boycott the store.

Target issued a statement about how it never meant to offend, but apparently had quite good feedback from customers about the garments.

Image via The Independent.

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TAGGED: Advertising Standards Bureau, jamie chambers
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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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