Beyoncé Launches 2017 Ivy Park Campaign

Right before announcing she’s pregnant with twins with husband Jay Z, Beyoncé has dropped the spring/summer 2017 campaign video for her athleisure wear line Ivy Park.

The campaign stars singer SZA., Lauryn Hill’s daughter Selah Marley, Black-ish star Yara Shahidi, model Sophie Koella and singer-songwriters sister duo Chloe x Halle. Check it out:

The last time Beyoncé released a campaign for her Ivy Park collection, another activewear company Lululemon called her out for copying their designs. The tweet, which was quickly deleted, caused a massive social media headache for Lululemon who felt the wrath of Beyoncé passionate fan-base (dubbed the BeyHive).

The Ivy Park Instagram page is filled with images from the campaign:

“We breathe the same air. We glow, even in the dark. Our curves make waves. Movement evolving forward. I know we will endure.” @beyonce for SS17 #IVYPARK. Shop at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:21am PST

“I want to be a powerful girl. I want be a powerful girl of colour. A powerful member of generation Z. I want courage.” Introducing @yarashahidi Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:29am PST

“I see the beginning. I see the end. And I see all the positive things to come. If I distract my mind, my body can work to reach points that appear untouchable.” Introducing @sophie_koella Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:27am PST

“You have to burn, you have to pay a price to get somewhere, when I think about giving up, I focus on why I want this and why I am here, I know exhaustion is the way to excellence.” Introducing @selahmarley Shop #IVYPARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:24am PST

Say hello to the new #IVYPARK SS17 collection with @beyonce Shop IVY PARK at @nordstrom @topshop @six02 @jdsportsofficial @revolve @carbon38 @myer @theofficialselfridges @hudsonsbay @zalando @thezaloralabel @namshi @debijenkorf @gluestore @theiconicau

A photo posted by IVY PARK (@weareivypark) on Feb 1, 2017 at 7:18am PST

Oh yeah and the Queen Bey has also announced she’s pregnant with twins on Instagram:

We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. – The Carters

A photo posted by Beyoncé (@beyonce) on Feb 1, 2017 at 10:39am PST

People subsequently lost their minds over the announcement:
Beyoncé is pregnant again!