The Better Packaging Co. is telling consumers to call out their favourite brands for using plastic packaging, as part of its new eCommerce-focussed #BeBetter campaign.
The Better Packaging Co, which uses compostable and biodegradable satchels for product packaging, announced the new campaign on Wednesday.
Founders Kate Bezar and Rebecca Percasky, who worked with couriers and eCommerce for years, became horrified at the ridiculous amount of plastic waste that the industry was generating.
“We wanted to give retailers better alternatives, and so, The Better Packaging Co. was born. Our mission is to reduce plastic consumption and have brought far more Earth-friendly alternatives to the packing table,” said Percasky.
The Better Packaging Co. customers include L’Oreal, Sendle, Jac+Jack, Marcs, Incu, PE Nation, Assembly Label, Karen Walker and more.
Percasky explained: “Because our certified home compostable solutions can be directly substituted for current plastic ones, these changes can be made almost overnight … We hope to educate brands and raise awareness through the #BeBetter consumer-driven campaign.”
Co-founder Bezar added: “Fashion Label, Mister Zimi, switched to our courier satchels first and were blown away by the positive responses from their customers. As soon as our compostable courier labels became available they put in an order, now they are also providing our poly bags to their manufacturers so that individual garments can be protected by them, and most recently, they’ve begun using our smaller barcode labels too.”
“This new #BeBetter campaign is NOT an exercise in naming-and-shaming, but instead aims to empower customers to say to their favourite brands; ‘I love buying what you make, but I’d love it even more if you didn’t wrap it in layers of unnecessary plastic packaging.’ We hope to educate both brands and their consumers on the alternative packaging options available and in the process make a dramatically positive impact on our environment.”
The Better Packaging Co’s #BeBetter campaign rolls out in the lead up to peak consumer online shopping season, asking buyers to pay extra attention to what packaging is used on their next delivery.