BetEasy Rebrands To CrownBet Via GPY&R

BetEasy Rebrands To CrownBet Via GPY&R
SHARE
THIS



BetEasy has rebranded to CrownBet, launching a new campaign via GPY&R last night.

The new brand represents the combination of Crown’s global integrated resort company and the largest Australian owned online wagering company.

Ed Owens, CMO of CrownBet said: “The campaign will work to build both immediate and high levels of awareness and registration.

“With the combined technology and sporting knowledge of this brand, we really are going to change the game for online wagering.”

CrownBet, chief executive officer, Matthew Tripp, added: “The new CrownBet name and branding further solidifies our ties to the iconic Crown Resorts brand. The synergies between CrownBet and the Crown Signature Club will provide unparalleled value to our respective customer bases and new members.”

Julian Bell, GPY&R managing partner, said: “It’s a rare privilege these days to launch a big, serious Aussie brand… and it’s been one that GPY&R has thoroughly enjoyed. It’s particularly exciting to work with a team that can blend such deep sporting knowledge with technological innovation. They’re a great team to work with.”

The campaign will be led by Brand, Autumn Racing and AFL 30 sec TVCs, backed by a fully integrated national campaign.

 

Credits:

CMO, CrownBet: Ed Owens

Head of Brand, CrownBet: Alana Mason

Group Account Director: Ella Ward

Account Director: Paige Prettyman

Snr Account Manager: Emma Lazarou

ECD: Ben Coulson

Creatives: Luke Simkins, Charles Bayliss, Joe Sibley, James Wills

Executive Producer: Romanca Jasinski

Producer: Eliza Malone

Production Company: Finch

Director: Nic Finlayson

Executive Producer: Corey Esse

Producer: Cath Anderson

DOP: Crighton Bone

Post Production: The Butchery – Phil Horn/ Matt Evans/ Kate Guest

The Refinery – Eugene Richards/ Martin Greer/ Kali Bateman

Crayon – Garett Mayow/ Cedric Austria/ Richard Osellame

Music Supervisor: Karl Richter – Level Two music

Sound design: Paul Baxter – Risk Sound

Please login with linkedin to comment

Banjo Clemenger BBDO Sydney Fuel Communications GPY&R STW Group

Latest News

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]