BetEasy Rebrands To CrownBet Via GPY&R

BetEasy Rebrands To CrownBet Via GPY&R
Amity Harrold
By Amity Harrold



BetEasy has rebranded to CrownBet, launching a new campaign via GPY&R last night.

The new brand represents the combination of Crown’s global integrated resort company and the largest Australian owned online wagering company.

Ed Owens, CMO of CrownBet said: “The campaign will work to build both immediate and high levels of awareness and registration.

“With the combined technology and sporting knowledge of this brand, we really are going to change the game for online wagering.”

CrownBet, chief executive officer, Matthew Tripp, added: “The new CrownBet name and branding further solidifies our ties to the iconic Crown Resorts brand. The synergies between CrownBet and the Crown Signature Club will provide unparalleled value to our respective customer bases and new members.”

Julian Bell, GPY&R managing partner, said: “It’s a rare privilege these days to launch a big, serious Aussie brand… and it’s been one that GPY&R has thoroughly enjoyed. It’s particularly exciting to work with a team that can blend such deep sporting knowledge with technological innovation. They’re a great team to work with.”

The campaign will be led by Brand, Autumn Racing and AFL 30 sec TVCs, backed by a fully integrated national campaign.

 

Credits:

CMO, CrownBet: Ed Owens

Head of Brand, CrownBet: Alana Mason

Group Account Director: Ella Ward

Account Director: Paige Prettyman

Snr Account Manager: Emma Lazarou

ECD: Ben Coulson

Creatives: Luke Simkins, Charles Bayliss, Joe Sibley, James Wills

Executive Producer: Romanca Jasinski

Producer: Eliza Malone

Production Company: Finch

Director: Nic Finlayson

Executive Producer: Corey Esse

Producer: Cath Anderson

DOP: Crighton Bone

Post Production: The Butchery – Phil Horn/ Matt Evans/ Kate Guest

The Refinery – Eugene Richards/ Martin Greer/ Kali Bateman

Crayon – Garett Mayow/ Cedric Austria/ Richard Osellame

Music Supervisor: Karl Richter – Level Two music

Sound design: Paul Baxter – Risk Sound




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