CANAL+ INTERNATIONAL and it’s ad agency BETC have released a campaign to air in 25 markets focusing on the role the platform plays in the lives of people across Africa.
CANAL+ is the entertainment leader in twenty five African countries and plays an important role in promoting African talent in its production.
Over the last year, subscribers spent an average of six hours per day watching CANAL+ on their TV box sets.
The new campaign celebrates CANAL+’s subscribers and the “unique link” that draws them together. Under BETC’s vision, the campaign focuses on these links and relationships across Africa.
It also highlights the successful partnership of BETC and CANAL+ in a range of different markets. On TV, the campaign will air on all the group’s pan-African channels and all the channels managed by CANAL+ ADVERTISING.
Credits
Advertiser: CANAL+ Afrique
Brand Managers: Hala Saab, Tristan Calas, Joan Yombo
Ad Agency: BETC
Agency Managers: Valerie Dhotel-Frances, Lucie Delaye, Sarah Petroff
Executive Creative Director: Stephane Xiberras
Creative Director: Eric Astorgue
Art Director: Charles Dessaux
Copywriter: Sebastien Duhaud
Music Supervisor: Christophe Caurret
Traffic Manager: Elodie Diana
TV Producer: David Brakha
Production Company: GPOP x Chouette Prod
Sound Company: Schmooze
Director: Julien Rocher
Media Company: Havas Media Africa
