BETC And CANAL+ Launch African Brand Campaign

BETC And CANAL+ Launch African Brand Campaign
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CANAL+ INTERNATIONAL and it’s ad agency BETC have released a campaign to air in 25 markets focusing on the role the platform plays in the lives of people across Africa.

CANAL+ is the entertainment leader in twenty five African countries and plays an important role in promoting African talent in its production.

Over the last year, subscribers spent an average of six hours per day watching CANAL+ on their TV box sets.

The new campaign celebrates CANAL+’s subscribers and the “unique link” that draws them together. Under BETC’s vision, the campaign focuses on these links and relationships across Africa.

 

It also highlights the successful partnership of BETC and CANAL+ in a range of different markets. On TV, the campaign will air on all the group’s pan-African channels and all the channels managed by CANAL+ ADVERTISING.

Credits

Advertiser: CANAL+ Afrique

Brand Managers: Hala Saab, Tristan Calas, Joan Yombo

Ad Agency: BETC

Agency Managers: Valerie Dhotel-Frances, Lucie Delaye, Sarah Petroff

Executive Creative Director: Stephane Xiberras

Creative Director: Eric Astorgue

Art Director: Charles Dessaux

Copywriter: Sebastien Duhaud

Music Supervisor: Christophe Caurret

Traffic Manager: Elodie Diana

TV Producer: David Brakha

Production Company: GPOP x Chouette Prod

Sound Company: Schmooze

Director: Julien Rocher

Media Company: Havas Media Africa

 

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