Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer.
Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was responsible for commercial and go-to-market leadership for its banking and wealth product offering, including its push into FinTech.
Cashrewards Chairman and founder Andrew Clarke, said: “As Cashrewards continues to grow strongly, we are committed to deepening the quality and expertise in our leadership team and the opportunity to work with an executive of Bernard’s expertise and experience was too good to pass up.
“Bernard’s unrivalled combination of commercial, digital marketing, e-commerce, loyalty and data skills make him the perfect leader for Cashrewards and I am confident he will spearhead our team to further success,” said Clarke.
Wilson, who joins as Cashrewards has seen a significant boost in both membership and engagement as customers increasingly shop on-line and are on the hunt for ways to save in a slower economy, said: “It’s a privilege to join Cashrewards at such an exciting moment in its journey.
“What Andrew, Iain and the team have achieved in such a short period of time is incredible and the foundations are first class. This is a truly customer-centric business, leveraging data and technology to drive great outcomes for both brands and consumers simultaneously.
“We offer consumers a way to save with zero hassle and no strings attached, while helping brands reach their audience based on a granular understanding of what our members want, when they want it and the offers that will motivate them.
“With so many potential growth avenues, the key challenge will be to stay focussed on the best opportunities for customers and brands,” said Wilson.
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