B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bench Signs On As Tyro’s Programmatic Partner
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Bench Signs On As Tyro’s Programmatic Partner
Media

Bench Signs On As Tyro’s Programmatic Partner

Staff Writers
Published on: 17th September 2019 at 8:45 AM
Staff Writers
Share
2 Min Read
SHARE

Sydney-based programmatic media agency Bench has recently started working with Tyro to lead the business bank’s programmatic media operations.

Tyro is widely recognised as a disruptor brand in the payments and banking sector, providing a fresh alternative with innovative payments and banking solutions for Australian businesses. Similarly, Bench’s programmatic solutions are using technology to help businesses translate complicated data into consumer-relevant information.

It makes for a fitting partnership between the two Sydney born-and-bred technology companies as they continue to drive innovation in their respective industries.

Bench chief commercial officer Gil Snir (feature image) said after Tyro’s recent ‘Better business banking’ rebrand launch, it was looking to challenge the traditional approach to business banking with a data-driven, technology-based approach.

“We are excited to be establishing a strong and lasting partnership with Tyro. It is a great cultural match with both Bench and Tyro sharing an agile mindset. We believe in empowering businesses to discover the true value from their media through simple, technology-enabled solutions.”

With a shared drive to embrace innovation and disrupt the digital ecosystem, Bench will utilise their proprietary data modelling solutions to enable faster and more agile marketing communications.

“We’ve recently launched new programmatic workflow solutions that will demonstrably scale Tyro’s digital media abilities.”

Tyro CEO Robbie Cooke said: “Bench has built a reputation as an innovator in the programmatic space and as a fellow Sydney-born tech company, we are excited to be working with Gil and the team.

“Our mission at Tyro is to simplify payments and banking for our customers, and it’s clear Bench has developed its solutions with a similar mindset.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bench, Programmatic, tyro
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?