Inside The New B&T Magazine: Behind The Dreams

Inside The New B&T Magazine: Behind The Dreams

BMF exploded over ten pages in B&T’s relaunch magazine when we gave them the chance to see what they could come up with in our new if section.

David Hartmann, planning director at BMF, brings us the story of how the concept came together, how it was captured and the feelings evoked.

Over the pages BMF brought their recurring dreams for life, sparking emotion, inspiring creativity and discovering hidden meanings.

A school yard fight with lettuce for hands, a terrified child hiding from German soldiers with vicious dogs and a young girl laden down with monstrous books are just some of the dreams from BMF.

If you haven’t seen it yet, run down to the newsagency this very minute to grab a copy, it’s bloody good.

Check it out.

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