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Reading: Bega Beats Kraft In Landmark Peanut Butter Battle
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B&T > Media > Bega Beats Kraft In Landmark Peanut Butter Battle
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Bega Beats Kraft In Landmark Peanut Butter Battle

Staff Writers
Published on: 1st May 2019 at 11:20 AM
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Renowned Australian brand Bega has won the right to use the trademark yellow peanut butter jar, ending a long-standing battle with competing condiment icon, Kraft.

The Federal Court ruled on Wednesday Bega owns and has exclusive rights to use the yellow lid and the red and blue peanut labels that most Australian associate with the nut spread.

The ensuing legal battle over the product image and copyright was ignited by a delicate series of takeovers that saw Kraft bought by international giant Heinz and the Australian products, including peanut butter, moved under the Mondelez umbrella, which was later bought by Bega.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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