Bega Beats Kraft In Landmark Peanut Butter Battle
Renowned Australian brand Bega has won the right to use the trademark yellow peanut butter jar, ending a long-standing battle with competing condiment icon, Kraft.
The Federal Court ruled on Wednesday Bega owns and has exclusive rights to use the yellow lid and the red and blue peanut labels that most Australian associate with the nut spread.
The ensuing legal battle over the product image and copyright was ignited by a delicate series of takeovers that saw Kraft bought by international giant Heinz and the Australian products, including peanut butter, moved under the Mondelez umbrella, which was later bought by Bega.
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