American beer brand Pabst Blue Ribbon wants to pay drinkers to plaster their homes with ads for the brew.
The oddball campaign is called “In home advertising” and, despite the fun, works more as a clever piss-take of the advertising game.
Apparently the idea for the ad came about when the client complained of the huge cost of most advertising strategies and someone suggested it would simply be cheaper to pay people to put ads up in their own homes.
The work of Texas-based creative agency Callen, the campaign invites Pabst Blue Ribbon to visit its website to “shop” for ads to decorate their homes with including tablecloths, rugs, shower curtains and a range of stickers and decals.
Pabst Blue Ribbon will even ship the goods free of charge and participants who prove they’ve decked out their abode in the company’s livery via @pabstblueribbon can earn payouts of as much as $US50 ($A69).
If that all sounds too confusing, perhaps the oddball TVC that accompanies the promotion will help. Check it out below.
