Aussie tile retailer, Beaumont Tiles, has re-signed dynamic duo Kyal and Kara Demmrich as brand ambassadors for another 12 months.
This follows a successful initial partnership between the retailer and the ‘Super K’s’ following their popular jaunt on The Block and Renovation Rumble.
Beaumont’s marketing manager, Hermine Lewis, said Aussies have a huge appetite for DIY and creating dream spaces themselves – a trend that is growing.
“Australians are so much more confident to take it on themselves, taking design risks and experimenting with colour and texture,” she said.
“Kyal and Kara are the perfect fit for Beaumont’s because they’re not only great with DIY but are proven in the design area and creating wonderfully inspiring spaces.”
Lewis says reno shows like The Block, House Rules, Renovation Rumble and The Home Team have helped Beaumonts make exceptional inroads into the DIY space.
“We’ve been able to take the market deep into our stunning range and to demonstrate through design that a high end look can be achieved no matter what the budget,” she said.
The partnership will see the Super Ks front a series of Beaumont brand and DIY campaigns including national Tile and Style workshops.
“With a huge amount of experience in renovation, and their own successful business to show for it, Kyal and Kara know exactly what’s involved in creating a beautiful space from scratch,” Lewis said.
“They’ve got loads of great practical tips to share and that’s a critical part of our brand strategy.”