It’s shedding viewers faster than contestants can moan about eating lettuce leaves and now Ten’s The Biggest Loser: Transformed has suffered the ignominy of being beaten by the SBS.
Following on from yesterday’s news on B&T that the Sunday night edition of the program had been axed for new Modern Family episodes, comes today’s Oztam figures that reveal the weight loss show could manage a paltry 289,000 viewers last night.
The show was fifth in its timeslot and was soundly beaten by SBS’s Great Continental Railway Journeys which managed 327,000 viewers.
Despite being axed from Sunday nights, Ten has said it will persevere with the show on the Monday-Thursday 7.30pm timeslot. However, a mere 10 days from its debut and ratings tanking fast, the show’s performance must be proving a monster headache for Ten management who must be toying with the the idea of axing it.
Last night, Nine’s Married At First Sight again won the honours, snaring 1.19million viewers. Seven’s My Kitchen Rules had 1.12 million.
Seven won the night with 31.7 per cent, Nine was second with 31.2 per cent, Ten third with 17. 2 per cent, ABC with 13.6 per cent and SBS with 6.2 per cent.
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]