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Reading: Bear Meets Eagle On Fire Snares Lincoln Grice From BMF For Design Lead Role
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B&T > Marketing > Bear Meets Eagle On Fire Snares Lincoln Grice From BMF For Design Lead Role
Marketing

Bear Meets Eagle On Fire Snares Lincoln Grice From BMF For Design Lead Role

Staff Writers
Published on: 10th June 2025 at 11:40 AM
Edited by Staff Writers
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2 Min Read
Lincoln Grice.
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Grice has joined the studio after twelve years with BMF, most recently, as the head of art and design. His leadership and notable work across ALDI and Tourism Tasmania, amongst others, helped earn the agency numerous accolades across craft, effectiveness and AOTY year awards.

Prior to returning to Sydney in 2013, Grice cut his teeth at 4Creative in London, where he worked across a range of projects including the 2012 Paralympic campaign ‘Meet the Superhumans’ and the tv show Black Mirror.

“After only ever hearing lovely things, I’ve spent some time getting to know Lincoln over the last year or so, and it just felt like the right time for us both’, ” said Micah Walker, founder and CCO of Bear Meets Eagle On Fire (BMEOF).

“Having another talented, thoughtful creative join our team is always a good thing.”

“My time at BMF meant something significant to me. There were very few places that could have drawn my eye away from BMF. Bear feels that particular kind of place where the best things happen in the right way. Micah’s transparency and creative drive was hard to ignore,” commented Grice on joining BMEOF.

“I’m stoked to be part of it.”

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