Beans On Weetabix?! 126K Likes Later, Brands Trade Insults Over “Criminal” Dish Pairing

Beans On Weetabix?! 126K Likes Later, Brands Trade Insults Over “Criminal” Dish Pairing

It’s the stuff of nightmares: beans atop the breakfast of champions. But it happened.

Earlier this week, the United Kingdom’s version of Weet-Bix, Weetabix, decided to share a tweet in which Heinz baked beans were poured over two wheat biscuits. The audacity.

“Why should bread have all the fun, when there’s Weetabix?” Weetabix tweeted, to which 126,300 people liked, 102,600 retweeted and quote tweeted, and another 21,300 replied (at time of writing).

It’s the second time this week Kraft Heinz has committed sacrilege to much-loved foods—we’re looking at you Candy Kraft Mac & Cheese. But, luckily, brands were there this time to defend those of us who’d prefer our beans very, very far away from our Weetabix.

Even a few Australian brands and institutions jumped in on the fun.

“And suddenly we’re kind of okay with the international borders being closed,” Virgin Australia tweeted.

“Please do not report crime via social media,” the Victorian Police said, as one of many other police forces around the globe who joined in to condemn the move as “criminal”.

However, most of the commentary came from other well-known UK-based brands.

“Us: Pineapple on pizza is the most controversial food ever. Weetabix: Hold my spoon,” Domino’s Pizza UK added.

Britain’s National Heath Service said: “That tweet should come with a health warning.”

While the likes of Nando’s and KFC put aside their differences to have a cheeky dig at Weetabix, after KFC asked Alexa “how do I delete someone else’s tweet”.

With a few too many corker responses to list, here are a few of B&T’s personal favourites. (We highly recommend the Christian Aid thread.)

Featured image source: Twitter/@Weetabix

Please login with linkedin to comment

kraft heinz Weetabix

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]


by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]