It’s the stuff of nightmares: beans atop the breakfast of champions. But it happened.
Earlier this week, the United Kingdom’s version of Weet-Bix, Weetabix, decided to share a tweet in which Heinz baked beans were poured over two wheat biscuits. The audacity.
“Why should bread have all the fun, when there’s Weetabix?” Weetabix tweeted, to which 126,300 people liked, 102,600 retweeted and quote tweeted, and another 21,300 replied (at time of writing).
Why should bread have all the fun, when there's Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix pic.twitter.com/R0xq4Plbd0
— Weetabix (@weetabix) February 9, 2021
It’s the second time this week Kraft Heinz has committed sacrilege to much-loved foods—we’re looking at you Candy Kraft Mac & Cheese. But, luckily, brands were there this time to defend those of us who’d prefer our beans very, very far away from our Weetabix.
Even a few Australian brands and institutions jumped in on the fun.
“And suddenly we’re kind of okay with the international borders being closed,” Virgin Australia tweeted.
And suddenly we're kind of okay with the international borders being closed.
— Virgin Australia (@VirginAustralia) February 9, 2021
“Please do not report crime via social media,” the Victorian Police said, as one of many other police forces around the globe who joined in to condemn the move as “criminal”.
Please do not report crime via social media.
— Victoria Police (@VictoriaPolice) February 10, 2021
However, most of the commentary came from other well-known UK-based brands.
“Us: Pineapple on pizza is the most controversial food ever. Weetabix: Hold my spoon,” Domino’s Pizza UK added.
Us: Pineapple on pizza is the most controversial food ever.
Weetabix: Hold my spoon.
— Domino's Pizza UK (@Dominos_UK) February 9, 2021
Britain’s National Heath Service said: “That tweet should come with a health warning.”
That tweet should come with a health warning
— NHS (@NHSuk) February 9, 2021
While the likes of Nando’s and KFC put aside their differences to have a cheeky dig at Weetabix, after KFC asked Alexa “how do I delete someone else’s tweet”.
You okay hun? DM's are open if you need to talk 💖
— Nando's (@NandosUK) February 9, 2021
Alexa how do I delete someone else’s tweet
— KFC UK (@KFC_UKI) February 9, 2021
With a few too many corker responses to list, here are a few of B&T’s personal favourites. (We highly recommend the Christian Aid thread.)
@KFC_UKI seeing as all rules are out the window… fancy a gravy-filled doughnut?
— Krispy Kreme UK (@krispykremeUK) February 9, 2021
*removes glasses*
*puts on blindfold*— Specsavers (@Specsavers) February 9, 2021
Babe are u ok? You've hardly touched your Weetabix and beans!
— @LidlGB (@LidlGB) February 9, 2021
‘Is there anyone among you who, if your child asks for bread, will give…this?’
Matthew 7:9
— Christian Aid (@christian_aid) February 10, 2021
Finally something that all Middle-Eastern countries can agree on.
Just no.
Also, want to know how you can upgrade your weetabix? Hummus. #HaveYouHadYourWeetabix
— Israel ישראל (@Israel) February 9, 2021
Our volunteer crews are prepared to brave all sorts of windy conditions. But not this.
— RNLI (@RNLI) February 9, 2021
Beans have no authority here, no authority AT ALL
— Sainsbury's (@sainsburys) February 9, 2021
Featured image source: Twitter/@Weetabix
