Personalise A Voluntary Euthanasia Bill In Campaign By Cummins&Partners Sydney

Personalise A Voluntary Euthanasia Bill In Campaign By Cummins&Partners Sydney
SHARE
THIS



Andrew Denton’s Go Gentle Australia, with Cummins&Partners Sydney, and in partnership with the Australian Nursing and Midwifery Federation, are determined for the next vote to successfully represent the will of the people.

Over 70 per cent of Australians support the legalisation of voluntary euthanasia. Despite this overwhelming backing, there is still no law. In fact, the issue has been voted down 13 times in the South Australian parliament. ‘Be The Bill’ is a social campaign that aims to bring the voice of Australians to the politicians and into the vote itself.

‘Be The Bill’ allows anyone in Australia who supports voluntary euthanasia to create a personalised version of the Bill to remind politicians this is about real people who want the choice of a peaceful death.

“Be The Bill is designed to make politicians look beyond the impersonal legalese contained in the Bill and remind them that the proposed legislation may, one day, affect me, or them, or someone they love,” says Julian Schreiber, executive creative director at Cummins&Partners. “It’s about every one of us, ill or not, who want this compassionate option of how our lives end.”

“At the click of a button the site substitutes the word ‘person’ with your name throughout the whole Bill, and places your profile picture from Facebook on the document cover – creating your very own version of the Bill,” explains Tom Martin, ECD. “This is then sent to the 69 voting politicians to remind them that they’re voting on something that affects you personally.”

The campaign launched with Kylie Monaghan – a young South Australian who was the first person to Be The Bill. She has advanced cancer that has spread to her liver and bones. In an online film, directed by The POOL COLLECTIVE’s Ingvar Kenne, all Australians are encouraged to participate. Kylie explains that she has chosen to Be The Bill so when politicians go to vote on the issue, they “won’t just debate a bill about some person that doesn’t exist – instead they’ll debate me and my life and my choices.”

“You don’t have to be ill or from South Australia to Be The Bill,” says Andrew Denton, director at Go Gentle Australia. “The majority of Australians support choice at the end of life, but despite this there is still no law. This campaign will hopefully bridge the gap between public sentiment and political action by creating a social groundswell that politicians will no longer be able to ignore. No Australian should be left to die a lingering and painful death. We will start in South Australia and we will keep going until a compassionate law with strong safeguards is put in place to ease the suffering of those who should not be forced to endure it.”

If you support voluntary euthanasia go to BeTheBill.com to create your own Bill.

Go Gentle Australia was established in 2016 to spark a national conversation about the legal right to voluntary euthanasia. The organisation’s goal is to raise awareness by supporting people who want to end their life with dignity, and giving friends and family the confidence to stand up as strong advocates for legislative change for choice.

7_Ben-Elton-Bill-Still 4_Kylie-Bill-Still 5_Denton-Bill-Still

 

Please login with linkedin to comment

Big Brother The Pool Collective

Latest News

WPP Acquires Perth-Based Digital Creative Agency Meerkats
  • Advertising
  • Technology

WPP Acquires Perth-Based Digital Creative Agency Meerkats

WPP AUNZ has acquired leading WA digital and creative business solutions company Meerkats, as part of the company’s strategy to boost client capabilities announced earlier this year. As part of the agreement Meerkats will merge with Wunderman Thompson in WA, building the brand’s Perth capability to more than 50 employees and creating a specific Experience […]

303 MullenLowe Sydney Confirms Bart Pawlak As New ECD
  • Advertising

303 MullenLowe Sydney Confirms Bart Pawlak As New ECD

303 MullenLowe Sydney has appointed accomplished creative leader Bart Pawlak, as its new ECD. Pawlak has been working with the agency over the last four months, leading the department over this period. Pawlak is an awarded creative director and writer with two decades of experience working within the major advertising networks, most recently as executive […]

Oakley Reprises Bob Marley’s ‘One Love’ In Powerful Ode To Sport
  • Campaigns

Oakley Reprises Bob Marley’s ‘One Love’ In Powerful Ode To Sport

Oakley has unveiled a powerful remake of Bob Marley’s iconic anthem One Love as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport and how it can enlighten and uplift. The reworked verses were co-written by […]

“We’ve Seen Lots Of Doggers!” Weather Reporter Hilariously Muddles Dogs & Joggers
  • Media

“We’ve Seen Lots Of Doggers!” Weather Reporter Hilariously Muddles Dogs & Joggers

The perils of live TV were once again on show on the venerable BBC yesterday when a weather reporter managed to mangle joggers with dog walkers and came up with doggers. BBC weather reporter Carol Kirkwood was reporting live from the beautiful Greenwich Park in London yesterday when she managed the red-faced clanger. “Good morning […]

by B&T Magazine

B&T Magazine
Women in Media: A Look Back At The Best Ads Championing Equality
  • Campaigns
  • Media

Women in Media: A Look Back At The Best Ads Championing Equality

The Women in Media Awards has always been about recognising the power of individuals. But B&T also shines a light on the best use of creativity and advertising to champion the promotion of women. It’s a relatively new category, ‘Best Ad Campaign – Championing the Equality Cause’, but its perhaps one of the most important […]

by B&T Magazine

B&T Magazine
Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]