Andrew Denton’s Go Gentle Australia, with Cummins&Partners Sydney, and in partnership with the Australian Nursing and Midwifery Federation, are determined for the next vote to successfully represent the will of the people.
Over 70 per cent of Australians support the legalisation of voluntary euthanasia. Despite this overwhelming backing, there is still no law. In fact, the issue has been voted down 13 times in the South Australian parliament. ‘Be The Bill’ is a social campaign that aims to bring the voice of Australians to the politicians and into the vote itself.
‘Be The Bill’ allows anyone in Australia who supports voluntary euthanasia to create a personalised version of the Bill to remind politicians this is about real people who want the choice of a peaceful death.
“Be The Bill is designed to make politicians look beyond the impersonal legalese contained in the Bill and remind them that the proposed legislation may, one day, affect me, or them, or someone they love,” says Julian Schreiber, executive creative director at Cummins&Partners. “It’s about every one of us, ill or not, who want this compassionate option of how our lives end.”
“At the click of a button the site substitutes the word ‘person’ with your name throughout the whole Bill, and places your profile picture from Facebook on the document cover – creating your very own version of the Bill,” explains Tom Martin, ECD. “This is then sent to the 69 voting politicians to remind them that they’re voting on something that affects you personally.”
The campaign launched with Kylie Monaghan – a young South Australian who was the first person to Be The Bill. She has advanced cancer that has spread to her liver and bones. In an online film, directed by The POOL COLLECTIVE’s Ingvar Kenne, all Australians are encouraged to participate. Kylie explains that she has chosen to Be The Bill so when politicians go to vote on the issue, they “won’t just debate a bill about some person that doesn’t exist – instead they’ll debate me and my life and my choices.”
“You don’t have to be ill or from South Australia to Be The Bill,” says Andrew Denton, director at Go Gentle Australia. “The majority of Australians support choice at the end of life, but despite this there is still no law. This campaign will hopefully bridge the gap between public sentiment and political action by creating a social groundswell that politicians will no longer be able to ignore. No Australian should be left to die a lingering and painful death. We will start in South Australia and we will keep going until a compassionate law with strong safeguards is put in place to ease the suffering of those who should not be forced to endure it.”
If you support voluntary euthanasia go to BeTheBill.com to create your own Bill.
Go Gentle Australia was established in 2016 to spark a national conversation about the legal right to voluntary euthanasia. The organisation’s goal is to raise awareness by supporting people who want to end their life with dignity, and giving friends and family the confidence to stand up as strong advocates for legislative change for choice.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]