WARC’s annual Good Report, that names agencies and brands doing the most social good, has arrived with no Aussie agencies getting a guernsey.
The report is created by ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental issues, in collaboration with WARC.
A total of 827 campaigns produced by 534 agencies for 685 advertisers from 74 countries were evaluated for this latest Good Report.
Of the 40 campaigns featured in The Good Report, 27 are for NGO’s, institutions and foundations and 13 are for commercial brands.
The top 25 agencies are made up of six independents and 19 networked agencies. In the top 19 networks list there are three independent networks and 18 networks owned by holding companies; and the top 10 advertisers include eight NGO’s/institutions and two for-profit companies.
Taking the top places are:
Most successful Campaigns promoting good causes 2018
#1 Trash Isles, AMV BBDO London, LadBible and Plastic Oceans Foundation (check it out below)
#2 Prescribed to Death, Energy BBDO Chicago, National Safety Council
#3 No Conditions Apply – Sindoor Khela, FCB Ulka Mumbai, The Times of India
#4 Destination Pride, FCB/SIX Toronto, PFLAG Canada
#5 Touching Masterpieces, Geometry Prague, NeuroDigital for National Gallery of Prague
Most successful Agencies promoting good causes 2018
#1 BBDO New York, USA
#2 AMV BBDO London, UK
#3 Colenso BBDO Auckland, New Zealand
#4 la chose, Paris, France
#5 J. Walter Thompson New York, USA
Most successful Networks promoting good causes 2018
#1 BBDO Worldwide
#3 J. Walter Thompson Worldwide
#4 McCann Worldwide
#5 Havas Group
Most successful advertisers promoting good causes 2018
#1 Amnesty International
#4 Procter & Gamble
#5 Plastic Oceans Foundation
Hervé de Clerck, ACT Responsible Dream Leader commented: “With The Good Report, ACT Responsible continues its mission of promoting, inspiring and federating the communications industry for the greater Good.
“We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud the celebrate this work every year.
“Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege,” he said.
David Tiltman, Head of Content, WARC and ACT’ive Partner, added: “Whilst purpose-driven campaigns are playing a key role in today’s brand marketing, Act Responsible, together with Gunn Report, have been shining a light on communications for good causes for nearly two decades. Following the recent rebrand of the Gunn Report to WARC Rankings, WARC is delighted to continue this collaboration.”
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