BBC Worldwide Australia & New Zealand (ANZ) has secured a commission with SBS for a local version of Love Production’s Filthy Rich and Homeless, to transmit in their new 2017 season.
Filthy Rich and Homeless was originally broadcast on BBC One in the UK and produced by Love Productions, hit format creators of The Great British Bake Off. The format, distributed by BBC Worldwide, will now be produced in Australia by Blackfella Films for SBS and is expected to comprise three hour-long episodes.
With the gap between the haves and the have-nots ever widening, and attitudes hardening, the programme will take five wealthy Australians and swap their privileged lives for 10 days and nights immersed in the confronting world of homelessness.
Presenter Indira Naidoo and expert Dr Catherine Robinson will be their guides as they discover what life is like for the nation’s growing homeless population.
SBS director of TV and online content, Marshall Heald, said, “SBS is pleased to welcome back celebrated journalistic talent Indira Naidoo to present this challenging documentary series that shines a light on the issue of homelessness in Australia, something new migrants, refugees and Indigneous Australians are particularly vulnerable to.
“With the purpose of shaking off misconceptions of poverty and provoking a national debate, this series aims to encourage conversation and ultimately bringing about much-needed change for a part of our society often overlooked or ignored.”
Australia’s SBS will be the second broadcaster globally to produce a local version of Filthy Rich and Homeless, with the format having previously been licensed to Holland. Also available in the format is Famous, Rich and Homeless, where celebrities have to experience life on the streets. This version of the format has been licensed to Germany, Holland and Spain.
Format sales manager at BBC Worldwide, Sam Stacey, said of the programme, “With compelling content and an aim to challenge prejudices and shift perceptions, SBS is the perfect channel for this programme. We’re excited to see this format come to life in Australia.”
Jacob Hickey, head of factual at Blackfella Films said, “At Blackfella Films we wanted to build on the successful factual series that we’ve made in recent years and tackle another of the big social issues this country faces.
“There are more than 100,000 homeless people in Australia and we hope that this series provokes a discussion about an issue that affects so many and yet often fails to register in the public discourse.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]