Discover The Secrets Of Branding In Upcoming Doco

Discover The Secrets Of Branding In Upcoming Doco

In May, BBC Knowledge will air The Secrets of Branding, a series that reveals the marketing tactics of some of the world’s most successful brands including Cartier, BMW, Disney, Coca-Cola, Ikea and Virgin.

The documentary features interviews with industry heavyweights including Richard Hytner of Saatchi & Saatchi Worldwide, Marc Mathieu of Unilever, Keith Reinhard of DDB Worldwide and the founder of Dyson, Sir James Dyson, as they share insights into the do’s and don’ts of brand development.

The series also looks at why some brands succeed and others fail. While investigating the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – showing how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.


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