In May, BBC Knowledge will air The Secrets of Branding, a series that reveals the marketing tactics of some of the world’s most successful brands including Cartier, BMW, Disney, Coca-Cola, Ikea and Virgin.
The documentary features interviews with industry heavyweights including Richard Hytner of Saatchi & Saatchi Worldwide, Marc Mathieu of Unilever, Keith Reinhard of DDB Worldwide and the founder of Dyson, Sir James Dyson, as they share insights into the do’s and don’ts of brand development.
The series also looks at why some brands succeed and others fail. While investigating the latest techniques and marketing strategies in Europe and America – including the use of social media and augmented reality – showing how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]