The BBC has launched its 100 Women season for 2017 with a unique celebration of female talent.
Now in its fifth year, the season is again leading the charge by challenging women across the world to solve four global problems.
Starting in October, ‘100 Women Challenge: Change is coming’ will be drawing on the world’s wealth of female talent across all spheres of modern life – from engineering to the creative industries, from sport to business – as four teams tackle everyday problems currently blighting women’s lives across the globe.
With help and inspiration from women who face these challenges daily, as well as star ambassadors and the BBC’s global audience, they will have a week to invent, develop and deliver a prototype. This could be a tech solution, product or campaign that tackles the issue.
The teams’ progress will be followed throughout each week on the BBC’s digital platforms. There will also be live shows marking the beginning and end of each project and content across all the BBC’s language services and its international TV news channel BBC World News.
Audience participation will be a cornerstone of the challenge. The teams will want to hear directly from women affected by the issues they are tackling and find out what solutions may have already been tried.
Viewers and listeners will be able to get involved in the challenge via social media with @BBC100Women and #100Women, online at www.bbc.com/100women and through the live shows.
The 100 Women Challenge will begin in San Francisco, with the first team looking at breaking through the glass ceiling. The next team will be based in Delhi tackling female illiteracy, before the focus moves to Kenya, where a team in Nairobi will try to improve safety for women on public transport. And finally, for the fourth week, a team in Rio de Janeiro will take on sexism in sport.
But the 100 Women season would not be complete without the now famous 100 Women List. In 2016, it included singer-songwriter Alicia Keys; US gold medal winning gymnast, Simone Biles; French politician Rachida Dati and Chairman of Santander UK Baroness Shriti Vadera among others.
This year, the list will celebrate the women around the world trying to tackle the problems highlighted in the season. And in a new twist, while 60 women have already have been identified, the remaining 40 places will be filled by those who have supported, inspired and helped the teams on the ground over the course of the weeks.
They might be someone working on a solution on the other side of the world; the woman who suggested the piece of code; the woman who named the campaign; or the woman who, by courageously sharing her story, inspired the solution.
Alongside the 100 Women Challenge, additional content will be broadcast throughout October and into the autumn across all the BBC’s language services and BBC World News, ranging from short form news reports to documentaries. There will also be a wealth of digital content on www.bbc.com/100women, such as opinion pieces by leading experts, personal stories, infographics and films.
Launching the fifth season of 100 Women, World Service Groupdirector Francesca Unsworth said: “Since its launch in 2013, it’s been fantastic to see 100 Women go from strength to strength. It has developed a life of its own, giving women a voice and ensuring the issues they face are kept front of mind.
“It has been such a privilege for us to be able to tell the stories of so many inspirational individuals giving them the global recognition they deserve. This year we are taking the project a step further, challenging some of the world’s top female experts to help find solutions to problems holding back the women of today.
“It’s an exciting and unique way to celebrate the talents of women and develop the 100 Women legacy with the help of the BBC’s global audience of nearly 350 million people.”
Fiona Crack, editor of 100 Women, added: “The message we’ve heard loud and clear from women across our audiences is that they want action, that it’s not just talking about issues anymore – it’s doing something about them.
“In 2015, women hosted 150 debates in 10 languages and 30 countries. In 2016, people added 450 deserving but over-looked women to Wikipedia, and now in 2017 we’re taking it to a whole new level of participation.
“It’s going to be exciting but nerve-racking to see what these talented 100 will come up with and if they can pull it off in a month.”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]