BBC And Nine Agree To Long-Term Partnership

BBC And Nine Agree To Long-Term Partnership
B&T Magazine
By B&T Magazine



BBC Studios and Nine have agreed to a long-term partnership for the BBC Planet franchise, which will see Nine premiere five super landmark series from the world-leading producers and distributors of Natural History programming.

The agreement guarantees Nine the Australian premiere rights for the biggest Natural History series from BBC Studios over the coming years: five from the BBC Planet franchise and one other, still to be announced.

The first BBC Planet series is Seven Worlds, One Planet, revealed by Nine at its Upfront yesterday.

Other titles announced as part of the BBC Planet franchise are: Perfect Planet, Green Planet, Frozen Planet II, Planet Earth III.

 

BBC Planet series are distinguished as the uber Natural History landmarks: premium unmissable natural history content, event television with high reach and impact.  As well as the on air broadcast, the BBC Planet relationship covers integration opportunities online and off air, supporting the global TV event and the conversations generated around these pioneering flagship series.

BBC Studios ANZ head of content sales and co-productions Deb Tod said: “Nine has been a wonderful supporter of our premium landmark programming over many years, and they are the perfect partner for a deeper, long- term relationship with the BBC Planet franchise.

“We have seen the beauty and power of programs like Blue Planet II, which prompt global discussion and action.  We look forward to working with Nine to create unique event television that will bring people together in a shared experience.”

Nine program director Hamish Turner: “The BBC and Sir David Attenborough consistently deliver world-leading blue chip natural history,” said .  “The power of the BBC Planet franchise is that it is cross generational in appeal. It also has the ability to challenge and impact the way audiences think about their planet.

“Nine are thrilled to have secured the exclusive premiere rights for a long-term commitment in Australia. This is an exciting opportunity to partner with the leaders of Natural History programming and distribution.”




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