B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: BauerWorks Appoints First Brand Partnership Director
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > BauerWorks Appoints First Brand Partnership Director
Media

BauerWorks Appoints First Brand Partnership Director

Staff Writers
Published on: 27th February 2017 at 9:26 AM
Staff Writers
Share
2 Min Read
SHARE

Bauer Media’s content marketing arm BauerWorks continues to build its senior leadership team, appointing Cat Bowe to the newly created role of brand partnership director.

Responsible for developing new business by identifying and delivering strategic partnership opportunities, she will also work with current BauerWorks partners to develop new growth prospects.

Cat Bowe
Cat Bowe

Bowe has extensive experience in strategic planning, marketing and commercial development. She has held senior roles at Sydney Festival and for professional surfer Sally Fitzgibbons’ lifestyle business Fitzgibbons International. The majority of her career has been spent at Fairfax Media where she started as sponsorship manager, becoming head of sponsorship, events and then sponsorship director.

BauerWorks executive general manager Eugene Varricchio said: “Cat has a proven track record of working with some of Australia’s leading companies and government organisations and I’m delighted she is bringing that experience to BauerWorks to help drive new commercial partnerships.”

Bowe said: “I like to work in a culture that encourages creativity, innovation and efficiency and am looking forward to playing a key role in the strategic development of client portfolios through content initiatives with BauerWorks. There is a wonderful opportunity here to increase the depth of connection with clients and allow them to tap into the skills and knowledge of a new team in media.”

In November, BauerWorks announced the appointment of two more senior executives. Catherine Ross joined in the new role of director of insights, while Stu Stevens was hired as digital director.

Bowe will start in the role on 7 March.

BauerWorks is a leading brand publisher in Australia and partners with organisations such as CPA Australia, Myer, Telstra and Westfield to build audiences and drive commercial outcomes.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Tommy Hilfiger
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?