Bauer Restructures Motoring Portfolio, Appoints Three New Editors

Bauer Restructures Motoring Portfolio, Appoints Three New Editors

Bauer Media has restructured its motoring portfolio and appointed three new editors as part of a strategic editorial shift towards Australian new car consumers.

The restructure divides Bauer’s six popular motoring publications into two divisions: New Car, which will focus on informing and educating Australian new car buyers, and Enthusiast, directed at Aussie car fans in the 4X4, modified and classic car genres.

General Manager Publishing Terry King said this is the biggest restructure in the history of our respected automotive media brands. “This is a fundamental change to how our brands have worked in the past. It’s about playing to our combined strengths, reducing coverage overlaps, and giving Australians what they need most: advice they can trust.”

Glenn Butler, formerly WhichCar Brand Content Director, becomes Brand Content Director, New Car Division. This includes WhichCar, Australia’s most trusted consumer website and TV show, and respected motoring magazines Wheels and Motor, both of which will be revamped to align with WhichCar’s mission to educate Australian new car buyers.

A fourth all-new digital publication will join the New Car Division later this year, shining a light on the future of motoring and mobility in Australia and around the world, along with an exciting revamp for season three of WhichCar TV, along with expanding its video channels.

The restructure takes effect Monday September 14 and includes the following appointments:

Dylan Campbell has been promoted to Editor of Wheels and will lead the revamp of Australia’s oldest and most-trusted new car brand as it shifts focus from the enthusiast niche to mainstream consumers. Previously, Dylan was Editor of Motor for seven years, and before that held senior roles with Top Gear Australia and Auto Action.

Andy Enright has been promoted to Editor of Motor, Australia’s favourite performance car media brand with a proud 66-year heritage. Andy was formerly deputy editor of Wheels and has also worked extensively in the UK motoring scene.

David Bonnici will be the Editor of an all-new digital publication under the WhichCar umbrella focused on the future of motoring and mobility, to be launched later this year. From alternative fuels to flying cars, autonomy to connectivity and technology, this digital pureplay will help Australians gain a deeper understanding of important new trends and technologies. Bonnici’s previous experience as editor of Melbourne Weekly and the Emerald Hill Times, plus four years at WhichCar, will give this new player a uniquely engaging voice in the market.

Tim Robson continues as Editor of WhichCar.com.au, Australia’s fastest growing auto website in 2018 and again in 2019, reaching more than two million unique browsers in May 2020. Robson’s role has been expanded, with all former Wheels and Motor journalists now unified in the one New Car Editorial Team reporting to him.

Robson will work closely with his fellow editors to make sure WhichCarWheelsMotor and the new digital publication have all the major new model activity covered, and that WhichCar.com.au has all the expert reviews and advice that Australian new car buyers need.

All New Car Division Editors will report to Glenn Butler, who says the restructure strengthens the WhichCar Network’s position as the Australian new car buyers’ most trusted advisor, with the best advice on the best-selling new cars.

“This is all about helping Australians learn WhichCar is best for them. Whether it is expert advice on the most popular new cars, the low-down on fun cars for $50K, or deciding when to go electric, WhichCar.com.au has it covered.

General Manager Terry King said this is the last piece of the puzzle falling into place. “We have been working towards this moment for two years now, looking at how we communicate with Australians, and increasing our reach and publishing platforms. I am super excited to work with Glenn and his talented team as we continue to produce trusted news and reviews for the automotive intender”.

The WhichCar Network reaches almost three million Australians every month through online, TV, social media and print.




Please login with linkedin to comment

Bauer

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]