Bauer Promotes From Within For Content Marketing Division Story54

Bauer Promotes From Within For Content Marketing Division Story54
SHARE
THIS



Bauer Media has announced multiple hires and promotions within its female-first insight led commercial storytelling division, Story54. 

Previous Bauer media strategy manager, Anna Preston (main photo), has been promoted to head of strategy, a national role which sees her leading a team of 10 strategists. Preston played a key role in the inception and development of Bauer’s successful Female Futures initiative, which launched in February and is being executed via editorial, commercial and internal channels throughout 2018 and beyond.

The latest campaigns exemplify the strength Story54 holds for brands looking to respectfully connect with female audiences. Story 54 collaborated with media personality Meshel Laurie for a content series across Priceline’s owned assets to drive consumers in store for their Free Women’s Health Check initiative, Mission Health. Whilst, comedian Becky Lucas was enlisted for Moments Condoms in a series of stand-up events and native content presented by COSMO on Campus. These, in addition to the recent work with Holden Equinox, Tiffany and Co. and Fiat, are a showcase of the brand trust and quality Bauer Media holds in the consumer women’s space. 

“The team changes at Story54 come at an exciting time for us,” Bauer’s general manager, Story54, Jane Waterhouse says. “Over the past few months, our Female Futures trend forecast has not only been warmly embraced by clients, but has`helped to steer the development of authentic and effective insight-led brand stories for key advertisers. We’re looking forward to growing and developing our strengths even further with the new team.” 

Casey Greig, formerly of Nova entertainment, joins Story54 as Commercial Research Director. She will lead the research team and deliver commercial insights for new and existing clients.

Another new hire is senior commercial Editor Natalie Cornish, who joins from Nine Entertainment Co. Cornish will work closely with the commercial content team headed up by newly promoted head of commercial content, Sarah Macrae.  

Bauer creative director, Clare Catt becomes head of creative, Story54 while head of trade marketing Claudine Hall, adds to her role as the new Story54 head of trade. 

Story54 was created to deliver insight-driven commercial marketing expertise and develop premium brand stories for key female audiences. Following the official launch in February, Story54 continues to gain great traction, thanks to innovative campaigns utilising the 45 plus strong team of expertise across research, creative, production, events, editorial, digital, design, creative and influencers.

Please login with linkedin to comment

Bauer Media Story54

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]