Bauer Media Launches New Mag – Bluey Magazine

Bauer Media Launches New Mag – Bluey Magazine

Hit children TV show Bluey has moved into print after Bauer Media launched Bluey magazine.

Bluey is the award-winning TV show which follows the adventures of six-year-old Bluey, the Blue Heeler dog, her four-year-old sister Bingo and their mum and dad, Chilli and Bandit.

Bauer has licenced the masthead from Ludo and the BBC. Immediate Media hold the worldwide licence and approached Bauer to publish the magazine in Australia.

Bauer publisher Sally Eagle said: “We are excited to be working with the BBC, Ludo and Immediate Media to produce and bring to life the extremely popular children’s TV program.

“The first issue went on sale in mid-May and we are already seeing impressive sales results as families and fans of the show are taking the opportunity to connect and create through the interactive nature of the magazine.”

Publisher at Immediate Media, Fiona Campbell, added: “We love working on this funny and brilliant brand. We have created content for the Australian market first, with plans to expand territories as the show grows in popularity around the world.

“It seemed natural for Bluey magazine to start in Australia to give little readers what they’ve been waiting for. We’re really encouraged to to see that the magazine is off to a flying start.”

 




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