Bauer Media Group has joined The Real Media Collective, a newly formed industry association, bringing together established media channels following a trans-Tasman review with retailers, agencies and industry stakeholders.
The Real Media Collective, despite heritage across predominately print channels, remains agnostic arguing that ‘real media’ is that which delivers results to the investors within the channel.
The Real Media Collective CEO, Kellie Northwood said: “The Collective engages with producers and content creators as well as influencers and specifiers – retailers, brand owners, marketers, and agencies.
“‘Real Media’ is media that delivers real results and our commitment to working with all media investors across the channels we represent is critical to our offering to members and the broader industry.
Bauer Media Group CEO, Brendon Hill commented: “Bauer Media Group is consistently reviewing the evolving media landscape and developing our brands to reflect the readership models most suitable for the modern-day life. To that end, The Real Media Collective offered an approach aligned with our business strategy and more broadly our role within the industry across Australia and New Zealand.”
The Collective is committed to research, development, and expansion of media currencies and ensuring the channels are represented in a meaningful way for retailers and brands.
Northwood added: “Industry associations in the modern era need to ensure they remain relevant to the members, but more critically to the member’s industry they represent.
“When we engaged investors in our channels – retailers, brands and agencies, it was clear we needed to re-position and re-focus our investment into customer insights, cross-channel connectivity and deliver educational solutions to our industry.
“From this journey, The Real Media Collective was born and we remain committed to representing our industry sectors communicating their strengths in a diverse landscape.”