Bauer Joins The Real Media Collective

Bauer Joins The Real Media Collective
SHARE
THIS



Bauer Media Group has joined The Real Media Collective, a newly formed industry association, bringing together established media channels following a trans-Tasman review with retailers, agencies and industry stakeholders.

The Real Media Collective, despite heritage across predominately print channels, remains agnostic arguing that ‘real media’ is that which delivers results to the investors within the channel.

The Real Media Collective CEO, Kellie Northwood said: “The Collective engages with producers and content creators as well as influencers and specifiers – retailers, brand owners, marketers, and agencies.

“‘Real Media’ is media that delivers real results and our commitment to working with all media investors across the channels we represent is critical to our offering to members and the broader industry.

Bauer Media Group CEO, Brendon Hill commented: “Bauer Media Group is consistently reviewing the evolving media landscape and developing our brands to reflect the readership models most suitable for the modern-day life. To that end, The Real Media Collective offered an approach aligned with our business strategy and more broadly our role within the industry across Australia and New Zealand.”

The Collective is committed to research, development, and expansion of media currencies and ensuring the channels are represented in a meaningful way for retailers and brands.

Northwood added: “Industry associations in the modern era need to ensure they remain relevant to the members, but more critically to the member’s industry they represent.

“When we engaged investors in our channels – retailers, brands and agencies, it was clear we needed to re-position and re-focus our investment into customer insights, cross-channel connectivity and deliver educational solutions to our industry.

“From this journey, The Real Media Collective was born and we remain committed to representing our industry sectors communicating their strengths in a diverse landscape.”

The Real Media Collective includes over the past twelve month a focus on advocacy work with Australia Post and Government, expansion of its already growing Awards program – the Real Media Awards, Education and Training models, Customer Insight seminars and product innovation and engineering development with environmental and speed to market considerations across publishing, print and packaging most notably.

Please login with linkedin to comment

Bauer media group The Real Media Collective

Latest News

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams
  • Technology

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams

The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading  video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)
  • Technology

TikTok Offically Reaches One Billion Users

TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.

by B&T Magazine

B&T Magazine