Bauer Becomes Latest Publisher To Partner With Apple’s News+
Bauer Media Group (BMG) is launching 29 titles on Apple’s new platform News+ in the UK and Australia.
This new collaboration with the iPhone creator follows the successful rollout of five BMG titles in the USA on News+ in March.
The launch will enable BMG to complement its print formats with the new digital subscription service, extending its reach to Apple’s 90-million English-speaking News app readers.
News+ offers a digital magazine user experience and represents an exciting new distribution channel for BMG publications, tapping into the growth of digital-first audiences.
Rob Munro-Hall, CEO of Bauer Publishing UK, co-head of global publishing business Bauer Media Group, said:“As people increasingly turn to digital platforms to access news and entertainment, this collaboration enables our market-leading magazines to be available at the click of a button in a user-friendly, interactive format. It puts our publications in the hands of every Apple device user.”
The new partnership is consistent with Bauer Media Group’s expansion into online publishing and will eventually lead to BMG launches in other territories as News+ is rolled out globally.
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