Bastion Films Appoints Matt McCann As New CEO
Bastion Collective’s video production arm, Bastion Films, has announced a new CEO to lead the business forward into a new phase.
Matt McCann, who is also the CEO of strategic brand, experiential and commercial agency Bastion EBA, is taking on the dual responsibility in order to bring content and experiences into one integrated offering.
McCann, who was promoted to CEO of Bastion EBA last year, has evolved the EBA business in the past 12 months from a pure sponsorship and events business to providing their client base with greater strategic brand experiences.
He has significant experience in the space having previously been global chief operating officer for a brand consultancy agency.
He has also worked at Telstra and Mindshare. Bastion Collective Australia CEO Jack Watts is excited about the new appointment, particularly given the importance of video content as part of the communications mix in the current climate.
Watts said: “We are thrilled to be bringing the two divisions, Bastion EBA and Bastion Films, together under one leader. Matt has extensive experience and will be pivotal in growing the content part of our business over the next 10 years.
“The current environment as a result of COVID-19 has really highlighted the importance of taking a content-led approach to communications. This is true for a diverse range of our clients from corporate and consumer, technology, property, health and wellbeing, retail, FMCG and more.
“We’ve had great success bringing new businesses into the Collective over the past few years, including creative agency Banjo Advertising. The Films business complements the other divisions across the Collective and is an essential part of our communications offering. We want to ensure we continue to evolve with a really effective, culturally informed, meaningful and state-of-the-art content production business.”
Bastion Films currently works with key clients including Microsoft, NSW Government, Ferrari, New Era and Mable. McCann has a passion for elevating brand experiences and is looking forward to taking on another opportunity to add to this offering.
McCann said, “Our EBA business has evolved a lot over the past year to a more brand centric agency model and this has led us to be involved with some of the most iconic experiences in Australia.
“What we have observed over that period is the importance of content complimenting and becoming an intrinsic part of our experience strategy.
“Brand experiences live before, during, after and beyond their physical presence and the role content plays in this is crucial. Not only does it improve ROI from a marketing and budget point of view, but it also creates the opportunity for experiences to become platforms with significant amplification opportunities. Bastion Films gives us the opportunity and an arm of the Collective that can elevate brand experiences from tactical touchpoints to poignant, culturally-led creative platforms that are a powerful part of the marketing mix.”
Latest News
Pinterest Insights Show How Consumers Are Keeping Busy At Home
More than 450 million people use Pinterest around the world each month to find tomorrow’s ideas. It’s a place to look forward and plan and these days, it’s a place to find ideas to stay inspired while staying at home. Pinterest insights have always been a strategic way for brands to tap into what Pinners are searching for […]
Google Blocks Ads On Piers Morgan’s Column About Simone Biles
A column from controversial UK media commentator Piers Morgan on the Daily Mail has been stripped of advertising, after Google detected racist content in the comments. Earlier this week, Morgan penned a column titled ‘Sorry Simone Biles, but there’s nothing heroic or brave about quitting because you’re not having ‘fun’ – you let down your team-mates, […]
HIT90.9 Gold Coast Appoints Kim Czosnek To Lead The Content Team
B&T doesn't listen to HIT90.9 Gold Coast, however, we suspect it's a heady mix of The Beach Boys meets Powderfinger.
Thursday TV Wrap: Big Thursday Numbers Thanks To 1.4 Million Olympic Viewers
Olympics still doing the business for Seven. Expecting numbers could crack double-digits for today's 50km walk event.
Acoustic Deepens Investment Aiming To Accelerate Growth In ANZ
Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]
Foxtel’s Streaming Services Hit 2M Subscribers As News Corp Revenue Climbs
News Corp posts some impressive full-year numbers, as the Murdochs get slightly more dirty in the filthy rich stakes.
BMF Appoints Lucy Kough To Creative Director
Lucy Kough pretending Pyrmont's "really not that boring" after moving over to BMF's Pyrmont offices.
Jessica Alba & Zac Efron Star In Action-Packed, Hyperviolent Ad For Dubai Tourism
This weirdly violent tourism ad stars Jessica Alba & a shirtless Zac Efron. And did we mention a shirtless Zac Efron?
“Video Killed The Radio Star, But Nothing Will Kill Video” : Vevo’s MD Steve Sos
This headline pays a nod to the 1979 Buggles' classic. So go though your parents' record collection for clarification.
Nova Launches Live & Unrestricted For The Month Of August
Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]
Spanish KFC Disguises Itself As IKEA To Lure In Customers
A KFC's pretending to be IKEA to lure in customers. Presumably by listening to ABBA & drving a Volvo & wearing clogs.
WPP Revenues Back To Pre-COVID Levels, As Digital Ad Spends Soar
B&T has baked the latest WPP numbers, dipped them in chocolate, rolled them in coconut and lamingtonised them here.
The Misfits Partners With Business Leadership & Culture Experts To Expand Agency Offering
As a disclaimer, The Misfits is the publisher of B&T. Unless you plan on suing us, then it's the publisher of AdNews.
TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Top Victorian & WA Students Announced For AWARD School 2021
They're young, they're talented & they regularly phone their mothers. Time to meet AWARD School's top VIC & WA students.
Emotive Wins University of Southern Queensland Account After Competitive Pitch
Emotive wins University Of Southern Queensland's media. Sadly, doesn't celebrate with a toga party and beer bong.
Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
JCDecaux Brings Tokyo Olympics To Aussie Streets With Medal Tally
"Lockdown, schmockdown" says JCDecaux after it somewhat strangely decides to bring Olympics medal tally to the streets.
Customer Messaging Platform Podium Launches In Australia
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
303 MullenLowe Sydney Snares LA-Based Creative Duo
303 MullenLowe recruits LA-based creative duo. But they're Aussies, so they do know what side of the road to drive on.
Billie Eilish Turns To Adobe Creative Cloud For Latest Music Video
Billie Eilish is collaborating with Adobe, and yet further proof the most important person in the band's the accountant.
B&T’s Tokyo Olympics Wrap: Tweets, Tape & Biting
You may not win gold with B&T's daily Olympic wrap, but you could win the rissole tray at any pub's sport trivia night.
Instagram Accidentally Blocks Olympic Gold Medallist From Her Account
The vagaries of Instagram are on show here. Adding to that, there are no lessons on winning an Olympic gold either.
“Going, Going, Gone!” $70,000 Ute Slides Down Boat Ramp & Fully Submerges During Bizarre TV Cross
Having a bad day? Well, why not find some meditative respite and joy too in watching this person have a far worse day.
ARN Boss Ciaran Davis On Rebrands, Advertising, And The Power Of Radio To Set The Agenda
B&T chats with ARN boss Ciaran Davis. Forgets to ask why he doesn't play more Irish bands like U2, Pogues or Thin Lizzy.
Louis Vuitton Goes Digital For 200th Birthday, Launching A Video Game And NFTs
Like Versace, Louis Vuitton confirms it's completely acceptable to dress like a Christmas decoration if you're loaded.
Rihanna Has Officially Become A Billionaire: But How?
Rihanna's officially become a billionaire. B&T suggests her spaceship to Mars could be called the 'Rihanna Bar-Nanna".
Wednesday TV Wrap: Tokyo Back On Top With 1.7 Million Viewers
There's no denying Bruce McAvaney is 'the voice' of the Olympics, although the local cuisine has him on the Imodiums.
Female COVID-19 Heroes Have Been Made Into Barbies
Mattel dragging Barbie into the 21st century. Ken still doing his bit for safari suits, neckercheifs & teeth whitening.
Should Brands Offer Vaccine Incentives For Customers?
This writer asks should brands be offering vax jabs? Or, should they just stick to rude, surly, disinterested service?
