Bastion Collective Launches New Interactive Experience Agency Bastion Interactive

Bastion Collective Launches New Interactive Experience Agency Bastion Interactive
SHARE
THIS



Bastion Collective, Australia’s largest independent communications group, has just launched a new arm, Bastion Interactive, a specialist interactive experience agency.

Bastion Interactive strengthens the already broad capabilities within Bastion Collective by offering dedicated interactive design and technology-based production capabilities. Its specialty is designing and building interactive experiences that shape brands and drive commercial growth – this includes digital campaigns, websites, apps and chatbots.

Bastion Interactive will be headed up by Richard Lloyd (main photo), ex-managing director of DDB Tribal in Sydney and Melbourne, and more recently head of digital at Bastion BANJO. He will report into Alex Carr, CEO of Bastion BANJO, in partnership with Ben Lyttle, founding partner of Bastion BANJO.

Carr said: “Rich is not only a bloody lovely guy but a very talented operator and I am really pleased that we can give him the opportunity to lead and grow his own business within the wider Collective. He will continue to be very closely aligned with the Bastion BANJO business and I am sure he will make a great success in this new venture”.

Lloyd added: “I’ve worked in creative agencies that drive desire but don’t care about online conversion. I’ve worked in interactive agencies that drill down on conversion but have no idea about brand-building. Clients’ internal silos are often not much better either. We built Bastion Interactive to straddle those conversations and build brands from both the networks that pervade our world and the narratives needed to sell the brand.”

Bastion Interactive already works for such clients as Microsoft, NSW Government and AIA.

The move to create Bastion Interactive with a focus on technology-led experiences continues the significant growth of Bastion Collective over the past 18 months now with 250 staff across offices in Melbourne, Sydney, LA and New York City.

Jack Watts, CEO of Bastion Collective commented: ‘The creation of Bastion Interactive, backing in a talented operator like Rich reflects the growth in our service offering to our clients and the digital and technology first mindset they are looking for from us in every piece of work. We look forward to growing Bastion Interactive as a core pillar of the wider Collective.”

Bastion Interactive will look to rapidly expand its client portfolio by complementing Bastion Collective’s wider offering including market research, data and analytics, creative, PR and social, corporate communications, sponsorship and experiential, video production and Asia marketing.

Please login with linkedin to comment

bastion collective

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]