ME Bank Rebrands With New Identity

ME Bank Rebrands With New Identity
SHARE
THIS



ME (formally known as ME Bank) has revealed a modernised visual brand identity and renewed approach to product innovation to support the ongoing growth of the Bank.

Major changes include a contemporary black and white logo boosted by clean and colourful imagery and an official name change that embraces how the majority of customers were instinctively referencing the bank –  i.e. calling it simply ‘ME’.

The bank’s name change has also been extended to its tagline – ‘make the most of ME’ – combining the duality of ‘me’ as a person, and ‘ME’ as a bank.

ME brand and digital director, Ingrid Purcell said ME’s brand refresh has carried through to the bank’s design of products and services for customers.

“Our belief is that banking has been made too complicated and complex – customers want to get ahead and want a bank that helps them achieve this simply and easily in a digital world – that’s our aim.

“This isn’t just a tagline; it’s an extensive inside-out rebrand building on our 21-year proud heritage of helping people get ahead, reinforced by modernised internal values, customer promises and a $90 million dollar investment in technology,” said Purcell.

“With both our brand refresh and technology transformation close to completion, ME is well positioned to stand out as a true challenger in the digital age. This will see us roll out more compelling products and experiences more quickly in the future.”

Purcell said ME will be working hard behind the scenes to change over the brand in full in the next few months.

“While customers are only just starting to absorb the new brand reveal, initial customer reaction is in line with research and testing with the majority stating that it reflects a modern, digitally-savvy and secure bank,” Purcell added.

Please login with linkedin to comment

ad Generation Like shazam visual

Latest News

background, no people
  • Advertising
  • Technology

1,600+ Brands Ran Ads Alongside US Election Misinformation

Nearly every major brand in the US inadvertently ran automated advertisements on websites that pushed election conspiracies and misinformation, a special report from NewsGuard, a US-based service that uses trained journalists to rate news and information sites, has revealed. From 1 October 2019 to 12 January 2020, 1,668 brands ran 8,776 unique ads on the […]

by B&T Magazine

B&T Magazine
Reports: Is Private Equity Eyeing Publicis Groupe?
  • Advertising
  • Media

Reports: Is Private Equity Eyeing Publicis Groupe?

Over recent days reports in the UK have suggested that bosses of the Paris-headquartered Publicis Groupe have sounded out a private equity firm for a possible part or full sale. The rumours were first reported on UK media site Campaign last week and have since been embellished further in the media in previous days. The […]

by B&T Magazine

B&T Magazine
Nominees Announced For The Sailor Jerry Rolling Stone Australia Awards
  • Uncategorised

Nominees Announced For The Sailor Jerry Rolling Stone Australia Awards

On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]

Taboola Launches Beta For Short Form Video Offering, Taboola Stories
  • Technology

Taboola Launches Beta For Short Form Video Offering, Taboola Stories

Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020
  • Media

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020

The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]

Aussie Indie Agencies Forecast Staff & Revenue Boost for 2021
  • Advertising
  • Media

Aussie Indie Agencies Forecast Staff & Revenue Boost for 2021

Independent media agencies are predicting a strong recovery from the effects of COVID-19, forecasting an increase in staff and revenue in 2021, according to data from the Independent Media Agencies of Australia’s (IMAA) second Pulse Survey of its members.

HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch
  • Marketing

HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch

Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]

Kid’s Site Launches New Service To Better Connect Brands With Kids
  • Marketing

Kid’s Site Launches New Service To Better Connect Brands With Kids

TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]

Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production
  • Media

Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production

Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]