Bank of Melbourne has this week launched the evolution of its ‘For the Makers’ campaign in collaboration with Saatchi & Saatchi Melbourne, titled ‘Walk your Walk’.
Jac Phillips, Bank of Melbourne head of brand and marketing said, “There’s an undeniable pulse to Victoria. It’s alive, full of restless thinkers and creators, doers and makers – all working towards their goals in unique ways. We’re proud to unveil the next stage of our ‘For The Makers’ brand campaign, inspired by Victoria’s energy and individuality”.
Mark Cochrane, Saatchi & Saatchi Melbourne managing director said, “As a state that walks the walk, rather than talks the talk, we’re really pleased with how this campaign captures the maker spirit of Victorians. It’s been a really collaborative process with all involved”.
The first part of the campaign will be prominent across Victoria in TV, Social, out of home and in-branch.
Client: Bank of Melbourne
Head of Brand & Marketing, Bank of Melbourne: Jac Phillips Brand
Marketing Manager: Luke Shelley
Senior Marketing Manager (Consumer): Tara Hennessy
Creative Consultant: Megan Quinn
Creative Agency: Saatchi & Saatchi Melbourne
Executive Creative Director: Leon Wilson
Associate Creative Director: Tom Wenborn
Copywriter: Sam Harris
Senior TV Producer: Jo Alach
Senior Account Director: Symon van Haalen
Client Services Director: Rebecca Robertson
Production Director: Tom Campbell
Producer: Kat Latour
Production House: Exit Films
DOP: Sam Chiplin
Editor: Michael Lutman, The Butchery
Colorist: Martin Greer, The Refinery
Online: Eugene Richards, The Refinery
Music: Level Two Music