Bank Of Melbourne Inspires Victorians To Walk Their Walk

Bank Of Melbourne Inspires Victorians To Walk Their Walk

Bank of Melbourne has this week launched the evolution of its ‘For the Makers’ campaign in collaboration with Saatchi & Saatchi Melbourne, titled ‘Walk your Walk’.

Jac Phillips, Bank of Melbourne head of brand and marketing said, “There’s an undeniable pulse to Victoria. It’s alive, full of restless thinkers and creators, doers and makers – all working towards their goals in unique ways. We’re proud to unveil the next stage of our ‘For The Makers’ brand campaign, inspired by Victoria’s energy and individuality”.

Mark Cochrane, Saatchi & Saatchi Melbourne managing director said, “As a state that walks the walk, rather than talks the talk, we’re really pleased with how this campaign captures the maker spirit of Victorians. It’s been a really collaborative process with all involved”.

The first part of the campaign will be prominent across Victoria in TV, Social, out of home and in-branch.

CREDITS:

Client: Bank of Melbourne

Head of Brand & Marketing, Bank of Melbourne: Jac Phillips Brand

Marketing Manager: Luke Shelley

Senior Marketing Manager (Consumer): Tara Hennessy

Creative Consultant: Megan Quinn

Creative Agency: Saatchi & Saatchi Melbourne

Executive Creative Director: Leon Wilson

Associate Creative Director: Tom Wenborn

Copywriter: Sam Harris

Senior TV Producer: Jo Alach

Senior Account Director: Symon van Haalen

Client Services Director: Rebecca Robertson

Production Director:  Tom Campbell

Producer: Kat Latour

Production House: Exit Films

DOP: Sam Chiplin

Editor: Michael Lutman, The Butchery

Colorist: Martin Greer, The Refinery

Online:  Eugene Richards, The Refinery

Music: Level Two Music

Soundtrack mix: Colin Simkins, Gusto Studios




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