Bad-Ass Elves Make Grown-Up Toys In Supercheap Auto’s Chrissy Campaign

Bad-Ass Elves Make Grown-Up Toys In Supercheap Auto’s Chrissy Campaign
SHARE
THIS



Automotive company Supercheap Auto will launch its Christmas campaign this week featuring a bunch of bad-ass elves who have been exiled to a secret workshop facility to make toys for grown-ups.

Andrew Ostrom, executive creative director at The General Store said: “We wanted to find a uniquely Supercheap Auto way of celebrating Christmas. The idea of flipping the innocence of Santa’s workshop into a tough place that makes heavy duty toys felt like an interesting way of communicating Supercheap Auto’s gifting offer.”

David Bauer, marketing manager at Supercheap Auto said: “Finding a distinctive angle on Christmas is always a challenge for retailers, it’s a time of year when we all go to market with a similar message. So the key for us was to find a unique angle that would cut through.”

The spot was produced by Curious and directed by Robin Walters.

Ostrom added: “Robin Walters is an impressive talent when it comes to comedy. And the entire production team at Curious brought great scale and commitment to the idea.”

The campaign goes live this week on TV, online and in-store.

Please login with linkedin to comment

Big W McGuigan Wines Melbourne Transport Pepsi MAX Straight Up PR

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.