Automotive company Supercheap Auto will launch its Christmas campaign this week featuring a bunch of bad-ass elves who have been exiled to a secret workshop facility to make toys for grown-ups.
Andrew Ostrom, executive creative director at The General Store said: “We wanted to find a uniquely Supercheap Auto way of celebrating Christmas. The idea of flipping the innocence of Santa’s workshop into a tough place that makes heavy duty toys felt like an interesting way of communicating Supercheap Auto’s gifting offer.”
David Bauer, marketing manager at Supercheap Auto said: “Finding a distinctive angle on Christmas is always a challenge for retailers, it’s a time of year when we all go to market with a similar message. So the key for us was to find a unique angle that would cut through.”
The spot was produced by Curious and directed by Robin Walters.
Ostrom added: “Robin Walters is an impressive talent when it comes to comedy. And the entire production team at Curious brought great scale and commitment to the idea.”