The premier of The Bachelorette skewered its beachy counter-part Love Island, while also debuting to higher numbers than last year.
The launch of Angie’s The Bachelorette season brought in 716,000 pairs of eyes whilst the new season of Love Island scraped by with 290,000 viewers.
Last year’s season of The Bachelorette debuted to 631,000 viewers across the metro cities.
Network 10’s head of network programming Dan Monaghan said: “What a fantastic launch for Angie’s season of The Bachelorette – up 22 per cent year on year nationally and smashed all the demos as the #1 show of the night in under 50s and all key demos (16 to 39s, 18 to 49s and 25 to 54s).
“We’re absolutely thrilled with the result for what is the best season of The Bachelorette yet. Angie is funny, warm and authentic, we can’t wait for the rest of the country to follow fairytale.”
The Block (855,000) handed Nine a Wednesday night win 26.4 per cent of the audience share (all channels). Seven did 25.1 per cent, 10 stole third at 22.3 per cent, ABC had 17.8 per cent and SBS had 8.5 per cent.
ABC’s Gruen had one of its better nights with 715,000, Aunty’s 7pm news pulled 624,000, Julia Zemiro’s Home Delivery had 596,000, 7.30 had 578,000 and Utopia did 571,000.
Seven’s best was its 6pm news with 934,000, Home And Away had 573,000, The Chase did 525,000 and Bride & Prejudice – The Forbidden Wedding had 397,000.
10’s non-Bachelorette highlights included The Project (465,000) and 10 News First (331,000).
Nine’s 6pm news did 792,000, ACA enjoyed 707,000 and Hot Seat had 404,000.
In the battle for breakfast, Sunrise (259,000) saw off Today (199,000)
Over at SBS, its best was Tony Robinson: Britain’s Ancient Tracks with 243,000.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]