A Japanese baby who quickly found fame on the internet due to her long, flowing hair is set to become even more well-known as a Pantene brand ambassador.
Chanco became an Instagram sensation last year when her mother began posting photos of her abnormally long hair, and has amassed over 360,000 followers so far.
View this post on Instagram電車に初めて乗ったのょ? . #trainbaby #このレトロ感よ #阪急電車が好き #足は湿りがちだから靴下は履かない #baby#hair#babygirl #４ヶ月#4months #爆毛
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Now, the one-year-old is starring in ads for Pantene, with the haircare giant recruiting Baby Chanco for its #HairWeGo campaign in Japan.
Baby Chanco made her Pantene debut in a super-cute video late last year, which focuses on how her mother celebrates her unique hair, and encourages people to learn to love their differences.
https://www.youtube.com/watch?v=zqF41BUKLy8
Pantene has gone a step further this year, featuring Baby Chanco alongside Japanese TV presenter Sato Kondo, who has no problem flaunting her grey hair.
“In some way or other, these two may have taught us the importance of expressing our true selves,” Pantene said in an Instagram post.
“In 2019, We hope many more women will take a step forward towards who they want to be.”
