A Japanese baby who quickly found fame on the internet due to her long, flowing hair is set to become even more well-known as a Pantene brand ambassador.

Chanco became an Instagram sensation last year when her mother began posting photos of her abnormally long hair, and has amassed over 360,000 followers so far.

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おはよ🌤 . #うちわじゃないよ #baby#hair#babygirl #４ヶ月#4months #爆毛

A post shared by 髪記録 / hair diary (@babychanco) on May 8, 2018 at 5:58pm PDT

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電車に初めて乗ったのょ🛤 . #trainbaby #このレトロ感よ #阪急電車が好き #足は湿りがちだから靴下は履かない #baby#hair#babygirl #４ヶ月#4months #爆毛

A post shared by 髪記録 / hair diary (@babychanco) on May 16, 2018 at 4:41pm PDT

Now, the one-year-old is starring in ads for Pantene, with the haircare giant recruiting Baby Chanco for its #HairWeGo campaign in Japan.

Baby Chanco made her Pantene debut in a super-cute video late last year, which focuses on how her mother celebrates her unique hair, and encourages people to learn to love their differences.

Pantene has gone a step further this year, featuring Baby Chanco alongside Japanese TV presenter Sato Kondo, who has no problem flaunting her grey hair.

“In some way or other, these two may have taught us the importance of expressing our true selves,” Pantene said in an Instagram post.

“In 2019, We hope many more women will take a step forward towards who they want to be.”

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2018年。 染めない、隠さないグレイヘアが、多くの女性の賞賛を得た近藤サトさん。 生まれたままの髪の個性が、世界中の人々に愛された爆毛赤ちゃん @babychanco 。 ・ ふたりはわたしたちに、自分を素直に表現することの大切さを 教えてくれたのかもしれません。 ・ 2019年。 もっとたくさんの人たちが「なりたい私」へ、一歩踏み出せる年でありますように。 #さあこの私で行こう ・ パンテーンは美しい髪で、すべての女性を応援します。 ・ In 2018, Sato Kondo, who proudly lives without coloring or hiding her grey hair, won the admiration of many women. Hairmax Baby, @babychanco , received love from people all over the world because of her naturally unique hair. ・ In some way or other, these two may have taught us the importance of expressing our true selves. ・ In 2019, We hope many more women will take a step forward towards who they want to be. ・ ・ #さあこの私で行こう #さあこの髪で行こう #HairWeGo #パンテーン #pantene #近藤サト #グレイヘア #爆毛赤ちゃん #babychanco

A post shared by パンテーン / PANTENE (@pantene_jp_official) on Jan 6, 2019 at 7:01pm PST