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Reading: Baby Known For Her Luscious Locks Is Now A Brand Ambassador For Pantene
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B&T > Campaigns > Baby Known For Her Luscious Locks Is Now A Brand Ambassador For Pantene
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Baby Known For Her Luscious Locks Is Now A Brand Ambassador For Pantene

Staff Writers
Published on: 14th January 2019 at 10:45 AM
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A Japanese baby who quickly found fame on the internet due to her long, flowing hair is set to become even more well-known as a Pantene brand ambassador.

Chanco became an Instagram sensation last year when her mother began posting photos of her abnormally long hair, and has amassed over 360,000 followers so far.


View this post on Instagram

おはよ? . #うちわじゃないよ #baby#hair#babygirl #4ヶ月#4months #爆毛

A post shared by 髪記録 / hair diary (@babychanco) on May 8, 2018 at 5:58pm PDT


View this post on Instagram

電車に初めて乗ったのょ? . #trainbaby #このレトロ感よ #阪急電車が好き #足は湿りがちだから靴下は履かない #baby#hair#babygirl #4ヶ月#4months #爆毛

A post shared by 髪記録 / hair diary (@babychanco) on May 16, 2018 at 4:41pm PDT


Now, the one-year-old is starring in ads for Pantene, with the haircare giant recruiting Baby Chanco for its #HairWeGo campaign in Japan.

Baby Chanco made her Pantene debut in a super-cute video late last year, which focuses on how her mother celebrates her unique hair, and encourages people to learn to love their differences.

https://www.youtube.com/watch?v=zqF41BUKLy8

Pantene has gone a step further this year, featuring Baby Chanco alongside Japanese TV presenter Sato Kondo, who has no problem flaunting her grey hair.

“In some way or other, these two may have taught us the importance of expressing our true selves,” Pantene said in an Instagram post.

“In 2019, We hope many more women will take a step forward towards who they want to be.”


View this post on Instagram

2018年。 染めない、隠さないグレイヘアが、多くの女性の賞賛を得た近藤サトさん。 生まれたままの髪の個性が、世界中の人々に愛された爆毛赤ちゃん @babychanco 。 ・ ふたりはわたしたちに、自分を素直に表現することの大切さを 教えてくれたのかもしれません。 ・ 2019年。 もっとたくさんの人たちが「なりたい私」へ、一歩踏み出せる年でありますように。 #さあこの私で行こう ・ パンテーンは美しい髪で、すべての女性を応援します。 ・ In 2018, Sato Kondo, who proudly lives without coloring or hiding her grey hair, won the admiration of many women. Hairmax Baby, @babychanco , received love from people all over the world because of her naturally unique hair. ・ In some way or other, these two may have taught us the importance of expressing our true selves. ・ In 2019, We hope many more women will take a step forward towards who they want to be. ・ ・ #さあこの私で行こう #さあこの髪で行こう #HairWeGo #パンテーン #pantene #近藤サト #グレイヘア #爆毛赤ちゃん #babychanco

A post shared by パンテーン / PANTENE (@pantene_jp_official) on Jan 6, 2019 at 7:01pm PST

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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