The Australasian Writers and Art Directors Association (AWARD) Awards has announced a major revamp as entries officially opened for the 41st year of the AWARD Awards program.
A significantly expanded list of eligible categories – including several entirely new categories – and an overhaul of the AWARD Awards program are included in today’s announcement.
AWARD chair Cam Blackley said: “This year marks a major revamp of the AWARD Awards categories to better align us with international creative award shows, as well as opening up entries to a broader range of entrants”.
This year AWARD will also launch a refreshed AWARD Awards program, including a three-day festival of industry events, with details to be announced soon, from 25 – 27 March 2020.
This will feature a retrospective 40th Anniversary Hall of Fame celebration at the Museum of Contemporary Art, and will culminate with a new-look 41st AWARD Awards ceremony on the final night.
“The Awards night will be different, with a sit-down dinner, the judging will be tougher and live, so winners won’t be known in advance, and that’s just a taste of the activities and changes we’ve planned,” Blackley said.
“We’ve been in consultation now for half a year with international bodies and the industry here and we think you’re going to like it.”
Entries are open, with entries closing at 5pm AEDT on Friday 29 November. Late entries will be accepted up until 5pm AEDT Monday 9 December, however late entrants will pay an additional fee.
The newly-structured categories now include Health and Wellbeing, Media and, in a new partnership with the Account Planning Group (APG) a Creative Strategy strand.
Categories have also been expanded across the board to appeal to a wider range of entrants, reflecting a renewed push to fairly represent the best creative output from media release across Australia, New Zealand and Southeast Asia.
This includes the addition of several new sub-categories in Design and across all of the Craft strands.
This year’s call for entries creative theme is ‘New & Improved’, which Blackley said “helps us communicate the diverse range of true differentiators we have in a clear and stylish way to awards coordinators, PAs, creatives, media companies and the wider creative community”.
“There’s a lot happening to refocus and keep AWARD relevant for the next 20 years from a modern communications point of view.
“Therefore this year’s call for entries campaign couldn’t be a generic award show ‘win gold blah blah jealousy’ idea because we’ve a lot to say with new format, new categories including media, APG Strategy, Purpose and so on, to reflect international standards,” he said.
AWARD will be accepting work completed within the eligibility period of 1 January 2019 to 31 December 2019 (with the exception of Planning categories which have an extended eligibility period of 3 years).
For more information and to submit your entries, visit here.
Please login with linkedin to commentAWARD
Nielsen, a global leader in audience measurement today announced the launch of its Virtual Australia (VOZ) measurement solution, eTAM VOZ Visual Schedule Builder (VSB) – a fully flexible reporting platform for Australia’s new ‘Total TV’ reporting standard. VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as […]
Once seen as one of the more boring mediums, OOH has now become the golden child of creatives everywhere. In a world where so much is digital, OOH offers brands a chance to interact with their customer in the real world. The OOH offering of the Barbie movie further cemented its position as a creative […]
When it comes to prepping for the most wonderful time of year, the sooner, the better. Early holiday marketing planning sets the stage for a smoother, more effective and more profitable holiday season, ensuring retailers are well-prepared to meet the demands and expectations of holiday shoppers. Lead Image: Jonathan Reeve Below are a few tips […]
It was like a scene from a fairytale – on a secluded sunset-lit beach, YouTuber Tammy Hembrow’s boyfriend Matt Zukowski got down on one knee and asked her to marry him. The blonde beauty then breaks down in happy tears, before saying yes and embracing the Love Island Australia star. She then posted the scene […]
The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6 per cent growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7 per cent vs. 2022). However, media […]
JOLT has partnered with Polestar to launch an integrated, customer insight-led campaign celebrating Polestar drivers’ ‘Electric Living’ on the road whilst debunking ‘range anxiety’ – the common barrier to electric vehicle (EV) ownership, through a dynamic, data-led approach. The campaign harnesses the aligned values and synergy between Polestar and JOLT, with both brands dedicated to advancing […]
Acast has delivered podcast creators returns of AUD $31 million in Australia and New Zealand since launching locally in 2017. Furthermore, Acast now boasts more than 31 million monthly listens in the region, propelled by a series of local podcast signings in 2023 that have further fuelled the region’s burgeoning creator economy. Acast is committed […]
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]