Superheroes are taking over free commuter newspaper mX to promote the new Avengers movie.
The newspaper was given the brief ‘Avengers Domination’ and since the has launched an eight week campaign, both in the newspaper as well as outdoor and throughout social media to bring the movie Marvel’s Avengers: Age of Ultron to life.
mX publisher Tamara Oppen said: “Marvel’s Avengers are the perfect match for mX and we were excited when called upon to answer this challenging brief. The campaign that we’ve created in partnership with Marvel is innovative and leverages the combined fire power of mX’s digital, print and outdoor channels to great effect. From the visually exciting creative executions to the tattoos, we know this campaign will inspire and excite our audience.”