A passionate and creative digital marketer, I have a diverse and deep set of digital and traditional marketing skills ranging from Web, EDMs, Social Media, Integrated Offline Campaigns, SEO + SEM, Branding, Photography and Graphic Design
Fresh from almost two years travelling the globe and seeing some immersive marketing the world has to offer, I'm home again and ready to make my mark on Brisbane's digital landscape.
Previous professional marketing experience has not only completed my wide skill set but also provided some solid business results including:
- Harnessing the digital brand experience, from every aspect of digital communication from social media engagement, to brand imagery and design to adapting the online purchase pipeline. -Introduced online sales through iEBMS with HTML coding to enhance presentation and integration.
-Directed the construction, navigation and design of several website overhauls and new subsite creation.
- Developed and grown social media presence and engagement to interact and inform, whilst developing a market for potential sales. Social media audience has grown by 671% with interaction growing by 7,722%
- Maintain a high standard of design and presentation across internal and external publications. In-depth experience with the Adobe Creative Suite has assisted in all digital content and advertising, billboard posters, racing publications and sales & marketing collateral
- Analytical and market research dissection to help mould future digital strategies and promotions. The scrutiny and understanding of analytics led to a positive re-configuration of the sitemap and tailoring content to match keyword referrals.
- Product ideation to grow sales and profits, and compliment the event strategy for the Brisbane Racing Carnival
Specialties: Social media, digital marketing, event promotions, event management, design skills, website management and coordination, website analytics, new technology uses to enhance the brand experience,
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