For over 20 years I have worked in the Consumer Electronics Industry. In the last several years I have focused on the development of numerous brands both from a sales and marketing prospective. During this period I have been responsible for activities including, but not limited to the development, management and implementation of the yearly sales & marketing plans along with the brand communication/PR strategy for both the Consumer and Trade markets. I have liaised directly with Government Departments, National Retailers and Corporate B2B accounts to develop and maintain key relationships at a most senior level; this being separate to the management of the sales and marketing teams. ACHIEVEMENTS Returning high double digit sales growth over several consecutive years. Formation of strategic business alliances with Dell Computers, Apple Australia & Telecom NZ resulting in the opening of new business channels. The setup & implementation of two new sales sub-distribution partners in the telecommunication industry, resulting in the opening up of distribution for company products into new business channels not serviced prior. Being invited to join the Global Sennheiser marketing team & being a Keynote Speaker for Dolby Labs. WORK VALUES I always look to deliver a mutually beneficial result for the company that I work for and the customer/client that I service. When you continually aim to deliver mutually beneficial results for both parties you continue to grow a business relationship that can transcend a “last sale/purchase” foundation. ACKNOWLEDGEMENTS In life we are the sum total of everyone that we meet. To date I have been privileged to meet & work with some exceptional people. From academics, business partners & associate, journalists & work colleagues; many have helped to broaden my business understandings and outlooks. Although too many to name, I take this opportunity to thank you.