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Tony Richens

Over 15 years experience in Marketing, Public Relations, Digital and Events within Not-For-Profit, Government and Corporate sectors. Highly skilled in developing positive media coverage and online exposure for brands, businesses and individuals. Extremely confident and knowledgeable in the development of strategy and the execution of the digital toolkit including social media, website development, EDM, video editing/production, SEO and SEM for building brands for companies or individuals. Key Strengths & Attributes Digital & Social Media • 10 years demonstrated digital marketing experience in both tactics and platforms including web, email marketing services and online video; • 15 years experience on various Content Management Systems including custom built CMS’s; • 5 years as a Social Networking & Social Media Marketing Strategy specialist, advocate, influencer and community manager; • 5 years hands on experience with Google Adwords, Google Analytics and Facebook advertising; • Advanced Adobe CS6 Photoshop, Illustrator, In Design and Dreamweaver skills • Excellent Video Productions skills from story board, production, filming to post production • Advanced Adobe CS6 Digital Software including Premiere Pro, Flash and After Effects Public Relations & Events • Highly skilled Public Relations practitioner with strong writing skills; • Communication specialist, both internal and external; • Well developed media contacts and skills for building relationships with all media; • Excellent Event Management skills developed through gala dinners, awards evenings, sports events, media and product launches and staff engagement events. Business & Management • Excellent project management skills from concept to deployment; • Proven experience in developing briefs, business requirements, specifications; • Proven experience working with agencies, cross-functional teams and managing multiple stakeholders; • Track record of delivering projects on time and on budget
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