Tom Huggins

As a lifelong football tragic, I used to dream of pulling on the Blue & White hoops for the once erratic Cats – as a child I would go so far as attend games after VicKick with the full Geelong kit on, in the hope of a call up if there was an injury. Since then, the Cats’ fortune has changed significantly and so has any chance my dream of pulling on the hoops. Realising this change of fortune, I begun my marketing career at GM Holden, which saw me responsible for the business units marketing plans, development of a cross platform marketing schedule as well as identifying new products that would generate sustainable growth. From there, I moved into digital marketing at Sensis & Telstra and after four years working in product development (with a focus on sports properties) & managing market leading targeting products, the time came for a change and to match skills with work. In 2011, Greenroom Digital was formed by myself & Nick Biggin to address and correct a gap in the sporting landscape between advancements in digital marketing, and a sporting organisations' ability to successfully manage their assets to generate the best commercial outcomes for themselves and their partners. Greenroom exist to generate the maximum value for our clients via their digital assets. My goal is to provide business partners and clients with digital marketing solutions that benefit the way they do business in the long term. The companies I work with have the opportunity to develop a competitive advantage through the services & products we provide, and I endeavor to communicate the opportunities and strategy in simple terms. Today, Greenroom Digital works closely with some of the largest sporting organisations in Australia across the AFL & NRL, amongst others. My experience across multiple areas of marketing & a strong understanding of the immense opportunities available to sporting organisations via their digital assets made the decision to focus on Greenroom an easy one.
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