Theodora Chan is the Content Director and Co-Founder of Hey Sippy, a content marketing and production business with a curated network of over 250 creators from around the world. Hey Sippy offers a flexible and scalable solution for brands looking to share their story through compelling and engaging campaigns. Previously, Theodora has worked as the Online Editor for one of Australia’s largest weekly publications, as well as managing 8 titles in her role as Optimisation Manager for Pacific Magazines, before making the move into client-based work. She has also ghost-written and published two books on social media and guerrilla marketing tactics. As a digital marketer with a decade of industry experience, Theodora’s background includes copywriting, social media, SEO, and content strategy. In her spare time, she is actively involved with the University of Sydney as a writer for the Alumni Department, volunteer mentor for recent graduates, and panellist for the university’s Media and Communications department.