Most Trends Are Interesting, But Not Accessible
Consumer trends can feel whimsy, but the real power of trends is understanding the consumer needs they satisfy.
Opinion
Taby Taylor-Ziane
Taby is an experienced and accomplished marketing expert with over 15 years experience in brand and marketing strategy and consumer psychology; she has worked with some of the biggest brands of products, services and media globally.Taby spends her time as Strategic Director for two award winning agenciess well as her own boutique strategic consultancy, Saltwood.Boxer & Co - Strategic brand and packaging agency 31st:SECOND - Brand:Participation agency specialising in ShopperShe is passionate about brands and business and is looking forward to sharing her fresh approach with forward thinking businesses that are keen to realise their potential.