BE CREATIVE IN EVERYTHING YOU DO Not just a professional belief, but personal as well. Being passionate about communications in this changing world of 'new media' and informed consumers. The opportunity of creating innovative ways to reach consumers has never been more exciting. My professional experience as Managing Partner of Publicis Mojo Melbourne taught me so much. Being the owner of my own business taught me more. During my 13 years at Publicis Mojo it was a thriving hub of creativity. It had a cache of 'blue ribbon' clients including L'Oreal, Garnier, Nike, Cadbury, Nestle, HP and Tourism Victoria,Just Jeans. The agency won a multitude of global awards for the work, and the client's businesses were all successful in their growth forecasts. My client portfolio was L'Oreal & Garnier Biggest beauty brand in the world... a dream, The challenge for my team was to make it resonate locally. Launching Garnier into the Australasian market was innovative, new and outstandingly successful. Understanding lifestyles and creating initiatives that were ground breaking for the category we immersed people into the brand. 2 years from launch Garnier was the #2 beauty brand in the country. When digital was in it's infancy L'Oreal on line beauty club was born. Becoming the biggest on line Beauty Club in the world. I successfully ran Publicis Mojo Melbourne with a staff of over 80+ people. All encouraged to be immersed in the culture of the agency. Instigated Internship programs nurturing the next generation of communicators. Understood the value of relationships, and ensured that financially, the agency was able to maintain it's goals & increase profits. I was Publicis Regional Partner for L'Oreal in Asia and spoke at many International conferences re initiatives & process on running a global business 'locally' to gain maximum immersion into market. 1der is a new venture where we push ideas. The old Advertising model is dead. Long live Advertising.