I lead SMG Australia's Data & Analytics aka 'DNA' team. We are currently deploying solutions in the following areas: 1. DATA MANAGEMENT & VISUALISATION: managing in-house and third party business intelligence platforms that assimilate all relevant agency, client and industry data sources into a centralised data warehouse, accessible by clients and agency staff via bespoke online dashboards; additionally, designing and developing bespoke geo mapping and real time social media listening dashboards 2. ANALYTICS: managing the execution and application of analytics projects conducted in-house, including, but not limited to econometric modelling (across paid, owned and earned media), attribution modelling and social media monitoring.