B&TSowmya Achar - B&T https://www.bandt.com.au/author/sowmya-achar/ Australia's leading title for the advertising, marketing, media and PR industries Thu, 28 Mar 2024 06:53:12 +0000 hourly 1 https://wordpress.org/?v=6.4.2 Three Data Trends That Will Define 2017 https://www.bandt.com.au/three-data-trends-will-define-2017/ Sun, 08 Jan 2017 22:41:42 +0000 Sowmya Achar https://www.bandt.com.au/?p=1137983 https://www.bandt.com.au/three-data-trends-will-define-2017/feed/ 0 Near Integrates Global Consumer Data Into Oracle’s BlueKai Marketplace https://www.bandt.com.au/near-integrates-global-consumer-data-oracles-bluekai-marketplace/ Tue, 06 Dec 2016 19:28:23 +0000 Sowmya Achar https://www.bandt.com.au/?p=1135657 https://www.bandt.com.au/near-integrates-global-consumer-data-oracles-bluekai-marketplace/feed/ 0 5 Ways To Use Real-World Insights And Analytics To Engage With Consumers In-Store https://www.bandt.com.au/5-ways-use-real-world-insights-data-analytics-engage-consumers-visiting-stores/ Thu, 01 Dec 2016 19:50:36 +0000 Sowmya Achar https://www.bandt.com.au/?p=1134811 https://www.bandt.com.au/5-ways-use-real-world-insights-data-analytics-engage-consumers-visiting-stores/feed/ 0 Four Ways Data Products Are Redefining Brand Interactions https://www.bandt.com.au/four-ways-data-products-redefining-brand-interactions/ Tue, 28 Jun 2016 19:42:36 +0000 Sowmya Achar https://www.bandt.com.au/?p=1108998 https://www.bandt.com.au/four-ways-data-products-redefining-brand-interactions/feed/ 0 Why Quick Services Restaurants Need To Use Mobile Location Data https://www.bandt.com.au/why-quick-services-restaurants-need-to-use-mobile-location-data/ Tue, 08 Mar 2016 02:22:52 +0000 Sowmya Achar https://www.bandt.com.au/?p=1091142 https://www.bandt.com.au/why-quick-services-restaurants-need-to-use-mobile-location-data/feed/ 0 Six Ways Marketers Need To Step Up To Mobile Location Data https://www.bandt.com.au/six-ways-marketers-need-to-step-up-to-mobile-location-data/ Wed, 16 Dec 2015 23:34:06 +0000 Sowmya Achar https://www.bandt.com.au/?p=1080361 https://www.bandt.com.au/six-ways-marketers-need-to-step-up-to-mobile-location-data/feed/ 0 Considering A Rebrand? It’s Both Dangerous And Not As Dangerous As You Think! https://www.bandt.com.au/considering-rebrand-dangerous-not-dangerous-think/ Wed, 30 Sep 2015 20:00:15 +0000 Sowmya Achar https://www.bandt.com.au/?p=1067751 https://www.bandt.com.au/considering-rebrand-dangerous-not-dangerous-think/feed/ 0 How Location Intelligence Helps Pinpoint Mobile’s Place On The Marketing Budget https://www.bandt.com.au/location-intelligence-helps-pinpoint-mobiles-place-marketing-budget/ Fri, 19 Jun 2015 00:00:48 +0000 Sowmya Achar https://www.bandt.com.au/?p=1049273 https://www.bandt.com.au/location-intelligence-helps-pinpoint-mobiles-place-marketing-budget/feed/ 0 AdNear Opens Office In London, Hires Head To Lead It https://www.bandt.com.au/adnear-opens-office-in-london-hires-head-to-lead-it/ Thu, 18 Jun 2015 05:40:00 +0000 Sowmya Achar https://www.bandt.com.au/?p=1050365 https://www.bandt.com.au/adnear-opens-office-in-london-hires-head-to-lead-it/feed/ 0 AdNear Experiments With Drones For New-Age Data Collection https://www.bandt.com.au/adnear-experiments-drones-data-collection/ Mon, 09 Feb 2015 04:32:53 +0000 Sowmya Achar https://www.bandt.com.au/?p=1031976 https://www.bandt.com.au/adnear-experiments-drones-data-collection/feed/ 0 5 Things That Will Shape Mobile Advertising In 2015 https://www.bandt.com.au/5-things-will-shape-mobile-advertising-2015/ Mon, 19 Jan 2015 21:42:55 +0000 Sowmya Achar https://www.bandt.com.au/?p=1030256 https://www.bandt.com.au/5-things-will-shape-mobile-advertising-2015/feed/ 0 Melbourne & Sydney Airports Among Mobile Hot Spots In Japan and Asia-Pacific Region https://www.bandt.com.au/adnear-japac-traveller-study-australian-hong-kong-affluent-engaged-mobile/ Thu, 04 Dec 2014 23:34:12 +0000 Sowmya Achar https://www.bandt.com.au/?p=1027111 https://www.bandt.com.au/adnear-japac-traveller-study-australian-hong-kong-affluent-engaged-mobile/feed/ 0