Souad Christina Saied

Creative and strategic Account Director with 5 years experience in managing integrated multi-channel campaigns. With a focus on measurable outcomes, my experience spans direct marketing, brand activation, consumer promotions, local area, community and cause-related marketing for a range of corporate clients. Enterprising by nature, I care about the bottom line. With 5 years in a fast-paced start-up environment, I thrive in performance-based cultures where the emphasis is on working leaner and smarter. Due to the nature of a small business, I wear several hats. I have been responsible for leading and managing a small team of suits, business development (new and existing), end-to-end project management and strategic development. As 2ic to the Managing Director, I also provide support on wider business objectives. Strong commercial awareness, social intelligence and a genuine passion for excellent service have led me to confidently build lasting professional relationships. I take great pleasure in initiating and developing strategic partnerships and activating them for collective benefit. I love to see things through from start to finish and am governed by the belief that ‘pressure creates diamonds’. Passion, respect, and optimism are some of my core values, that’s why I commit wholeheartedly to every project, consistently exceed expectations, and remain positive in the face of challenges and constraints, always aspiring to do more with less. In the future, I'd love to work with ambitious brands, companies, and people that are movers and shakers; equally excited to inspire and shape a better world.

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