B&Tsophiel - B&T https://www.bandt.com.au/author/sophiel/ Australia's leading title for the advertising, marketing, media and PR industries Thu, 28 Mar 2024 06:53:12 +0000 hourly 1 https://wordpress.org/?v=6.4.2 Study: Why Gen Y May Be The Most Misunderstood Generation https://www.bandt.com.au/study-gen-y-may-misunderstood-generation/ Mon, 05 Jun 2017 04:39:17 +0000 sophiel https://www.bandt.com.au/?p=1156943 https://www.bandt.com.au/study-gen-y-may-misunderstood-generation/feed/ 0 Businesses Embracing Experience Management Retain More Customers https://www.bandt.com.au/businesses-embracing-experience-management-retain-customers/ Wed, 19 Apr 2017 02:34:31 +0000 sophiel https://www.bandt.com.au/?p=1152009 https://www.bandt.com.au/businesses-embracing-experience-management-retain-customers/feed/ 0 Qualtrics Experiences Swift Growth In JAPAC Region https://www.bandt.com.au/qualtrics-experiences-swift-growth-japac-region/ Wed, 30 Nov 2016 08:38:03 +0000 sophiel https://www.bandt.com.au/?p=1134775 https://www.bandt.com.au/qualtrics-experiences-swift-growth-japac-region/feed/ 0 Qualtrics Helps Australian Unity Improve Its Voice Of The Customer Program https://www.bandt.com.au/qualtrics-helps-australian-unity-improve-voice-customer-program/ Mon, 21 Nov 2016 22:56:16 +0000 sophiel https://www.bandt.com.au/?p=1133041 https://www.bandt.com.au/qualtrics-helps-australian-unity-improve-voice-customer-program/feed/ 0 Customer Experience: The Marketers Next Battlefield https://www.bandt.com.au/customer-experience-marketers-next-battlefield/ Thu, 06 Oct 2016 19:50:51 +0000 sophiel https://www.bandt.com.au/?p=1124615 https://www.bandt.com.au/customer-experience-marketers-next-battlefield/feed/ 0 Three Ways To Utilise Customer Journey Maps Within A CX Program https://www.bandt.com.au/qualtrics-customer-journey-maps/ Fri, 16 Sep 2016 04:00:32 +0000 sophiel https://www.bandt.com.au/?p=1121350 https://www.bandt.com.au/qualtrics-customer-journey-maps/feed/ 0 Why Customer-Centric Culture Is Key To Great Customer Experience https://www.bandt.com.au/customer-centric-culture-key-great-customer-experience/ Wed, 24 Aug 2016 23:40:26 +0000 sophiel https://www.bandt.com.au/?p=1117798 https://www.bandt.com.au/customer-centric-culture-key-great-customer-experience/feed/ 0 Customer Experience Is The Brand & Why Marketers Must Care About Customer Voice https://www.bandt.com.au/customer-experience-brand-marketers-must-care-customer-voice/ Fri, 12 Aug 2016 00:46:38 +0000 sophiel https://www.bandt.com.au/?p=1115622 https://www.bandt.com.au/customer-experience-brand-marketers-must-care-customer-voice/feed/ 0 How To Gain Useful Market Insights: Qualtrics https://www.bandt.com.au/gain-useful-market-insights-qualtrics/ Thu, 14 Jul 2016 20:43:15 +0000 sophiel https://www.bandt.com.au/?p=1111705 https://www.bandt.com.au/gain-useful-market-insights-qualtrics/feed/ 0 How To Pick A Winning Customer Feedback Channel https://www.bandt.com.au/pick-winning-customer-feedback-channel/ Sun, 26 Jun 2016 20:34:57 +0000 sophiel https://www.bandt.com.au/?p=1108348 https://www.bandt.com.au/pick-winning-customer-feedback-channel/feed/ 0 The Key To An Effective Voice Of Customer Program Is Good Measurement https://www.bandt.com.au/key-effective-voice-customer-program-good-measurement/ Tue, 07 Jun 2016 20:45:31 +0000 sophiel https://www.bandt.com.au/?p=1105682 https://www.bandt.com.au/key-effective-voice-customer-program-good-measurement/feed/ 0 How Employee Freedom Leads To A Better Customer Experience: Qualtrics MD https://www.bandt.com.au/employee-freedom-leads-better-customer-experience-qualtrics-md/ Wed, 18 May 2016 00:13:03 +0000 sophiel https://www.bandt.com.au/?p=1101812 https://www.bandt.com.au/employee-freedom-leads-better-customer-experience-qualtrics-md/feed/ 0 Marketing To Millennials: Four Key Strategies https://www.bandt.com.au/marketing-millennials-four-key-strategies/ Tue, 26 Apr 2016 00:17:56 +0000 sophiel https://www.bandt.com.au/?p=1098198 https://www.bandt.com.au/marketing-millennials-four-key-strategies/feed/ 0 Six Essential Factors For A Successful Customer Experience Program https://www.bandt.com.au/six-essential-factors-successful-customer-experience-program/ Tue, 19 Apr 2016 20:16:52 +0000 sophiel https://www.bandt.com.au/?p=1097370 https://www.bandt.com.au/six-essential-factors-successful-customer-experience-program/feed/ 0 How To Build A Successful Customer Experience Program: Qualtrics MD https://www.bandt.com.au/build-successful-customer-experience-program-qualtrics-md/ Mon, 21 Mar 2016 19:20:09 +0000 sophiel https://www.bandt.com.au/?p=1092893 https://www.bandt.com.au/build-successful-customer-experience-program-qualtrics-md/feed/ 0 How New Technology Is Changing Market Research https://www.bandt.com.au/new-technology-changing-market-research/ Tue, 01 Mar 2016 05:32:13 +0000 sophiel https://www.bandt.com.au/?p=1090190 https://www.bandt.com.au/new-technology-changing-market-research/feed/ 0 Seven Steps To Creating A Successful Employee Engagement Survey https://www.bandt.com.au/seven-steps-creating-successful-employee-engagement-survey/ Tue, 09 Feb 2016 08:17:43 +0000 sophiel https://www.bandt.com.au/?p=1086667 https://www.bandt.com.au/seven-steps-creating-successful-employee-engagement-survey/feed/ 0 How To Use Website Feedback To Better Understand Customer Behaviours https://www.bandt.com.au/use-website-feedback-better-understand-customer-behaviours/ Wed, 20 Jan 2016 18:50:53 +0000 sophiel https://www.bandt.com.au/?p=1083812 https://www.bandt.com.au/use-website-feedback-better-understand-customer-behaviours/feed/ 0