Sophie Anning

A senior communications practitioner with over 18 years brand management and operational experience in local and global markets. My category experience spans alcohol, bio-tech, FMCG, government, health, not-for-profit, QSR and retail. Areas of expertise include product launches, brand building, stakeholder engagement, media relations, social media, reputation management, sponsorship leverage and crisis & issues management. I'm passionate about food and health - I qualified as a nutritionist in 2008, enabling me to apply nutrition science insights to industry and individual clients. I'm recognised for my organisation skills, management of complex projects, relationship building, attention to detail, insightful counsel, creativity, fiscal transparency and commitment to delivering high quality results. I have an ability to create structure and efficiencies in business; I've worked alongside entrepreneurs to improve operations and substantiate their offer, as well as been instrumental in co-founding highly viable businesses. Specialties: Agency Consulting (operations, structure, processes, marketing) Food, nutrition & health communication
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